Turning Your Ideas Into a Business and the Value of Knowing Your Business | Joe Polish and Anthony Amos on I Love Marketing - Episode 262

Published: June 27, 2016, 2:30 p.m.

b'In this episode Joe Polish invites Anthony Amos onto the show to discuss how he converted a dog grooming business into a multi-million dollar franchise. An Australian with an electric personality, Anthony details his journey from the ranks of professional football, to life as an aspiring entrepreneur. He details his formula for entrepreneurial success (which includes a willingness to eat baked beans), and itemizes his passion for friends, family, and dogs. Listen to learn about the importance of having hope and faith, why enthusiasm is every entrepreneur\\u2019s biggest ally, and the value of knowing your business at the ground level. \\xa0 Selected Links from the Episode \\xa0 Think and Grow Rich - Book by Napolean Hill How To Catch A Shark - Book by Anthony Amos The 7 Habits of Highly Effective People - Book by Stephen Covey \\xa0 Here\\u2019s a glance at what you\\u2019ll learn from Anthony in this episode with show notes: Introduction [00:30] Anthony joins the show [01:06] Anthony describes himself as a lunatic [01:35] How Anthony came up with the idea for HyrdoDog [02:40] When you\\u2019re good with people, you\\u2019ll go far [05:20] Washing dogs won\\u2019t make you a millionaire, learning how to build a business AROUND dog washing will [06:09] Anthony\\u2019s thoughts on family [07:06] Hope and faith can carry you a lot of places [09:12] Defining the difference between American and Australian entrepreneurial environment [10:00] Being successful as an entrepreneur means having thick skin [11:50] When the idea for a dog grooming business became a GOOD idea [14:45] Understanding what it\\u2019s like to eat baked beans day in and day out, in order to put money back into the company...that\\u2019s what it means to be an entrepreneur [15:20] Alignment is paramount for good relationships [16:40] Entrepreneurs are corporate athletes [18:52] How To Catch A Shark- Anthony Amos [19:53] Can and clone marketing is how Joe made his success [22:20] Not all money is created equal [22:45] When all you have is a dream and an idea, your enthusiasm is your fuel [24:10] Be prepared for isolation as an entrepreneur [26:15] Once success has been built, jump into something parallel, not something new [28:43] Do not obsess about the money, don\\u2019t chase the money [29:49] When you\\u2019re having a conversation with somebody, just be there...be present [33:30] Learn how to become a communication EXPERT [34:21] Defining what animals (specifically dogs) do for people [37:20] People mistake getting out of their comfort zone for taking a risk [42:50] Anthony shares the best business lessons he\\u2019s extracted from his life [45:15] Bathe to Save [47:20] The objective is to raise $1M and save 500,000 dogs [47:35] The legacy of the Bathe to Save campaign is to get dog groomers to go to a shelter 1-day per month to wash dogs and raise awareness about shelters [48:28] The different types of sharks [49:28] See the value of what you\\u2019re doing and bringing before you sit down at the negotiation table [52:20] Too many people focus on raising money and not on identifying how to SELL their idea [53:45] Know your business from the ground level and you\\u2019ll be able to franchise successfully [54:55] The rituals Anthony has to help him deal with the TOUGH times [57:29] Live in the moment [58:19] Say \\u201cThank you\\u201d [01:00:00] Where to go to get in contact with Anthony [01:01:03] Be nice to the people you meet on the way up, because they\\u2019re the same people you met on the way down [01:02:00] Know when and where to burn bridges [01:02:39] Integrity, Courage, Honor [ 01:04:18] The 7 Habits of Highly Effective People [01:04:50] \\xa0 People Mentioned Anthony Amos \\xa0 ********************* To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation. \\xa0 Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. \\xa0Membership is by application only. \\xa0Click here to learn more. \\xa0\\xa0You can also learn more about the Genius Network Annual Event here \\u2013 which is the one time per year the group is opened to non-members. ********************* About Anthony Amos: Anthony Amos is the creator of the multi-million dollar Australian franchise Hydrodog. Hydrodog grew to the largest franchise of its kind in the world and Anthony, at the age of 28, became one of Australia\\u2019s youngest millionaires. Anthony\\u2019s business acumen and engaging personality have made him a desired speaker and author. He is a multi-founding franchisor, partnership expert, creator/inventor and angel investor. ********************* About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father\\u2019s locksmith shop that if he smiled nicely\\u2026 people would give him TIPS. He parlayed that into his famous \\u201cI\\u2019m trying to win a trip to Disneyland\\u201d Newspaper subscription sales method\\u2026 and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe. \\xa0 About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job\\u2026 and I\\u2019ve never looked back. I\\u2019ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.'