The Tale of the Handwritten Note | Steve Sims on I Love Marketing | Episode 267

Published: Aug. 1, 2016, 2:30 p.m.

b"The Tale of the Handwritten Note | Steve Sims on I Love Marketing | Episode 267 \\xa0 In this episode, Steve Sims will share \\u201cThe Tale of the Handwritten Note.\\u201d He is the founder of BlueFish, the world\\u2019s first luxury concierge service. He shares insights between ineffective communication and the power of using handwritten notes and messages instead of relying on email. \\xa0\\xa0\\xa0You\\u2019ll get a deeper understanding of how to connect with your clients, your friends, and even your family with a new twist on this proven strategy. \\xa0 Want to meet Steve? \\xa0He\\u2019ll be at the upcoming Genius Network Annual Event. \\xa0Get the details here \\xa0 Here\\u2019s a glance at what you\\u2019ll learn from Steve in this episode: \\xa0\\xa0\\xa0 One simple tool Steve Sims uses makes impossible meetings possible The most important action you can take to impact people's lives Steve shares some of the mind-blowing access and events he makes happen The greatest sign of respect and trust someone can give you What to send your clients that almost guarantees they will read your message \\xa0 Selected Links from the Episode Genius Network \\xa0 Show Notes Introduction of Steve Sims \\xa0[00:30] Steve explains how he got invited to speak [01:50] The entrepreneurial two-step [02:00] Writing notes [2:25] Write little handwritten notes to your people, all your people [02:35] There\\u2019s no greater sign of respect or trust than someone willing to give you money [03:50] When someone gives you money, they look at you as an asset, as someone with value-cherish that [04:20] The \\u201cicons\\u201d, \\u201cmyths\\u201d, and \\u201cheroes\\u201d that have spoken [04:45] Pay respect to icons [05:12] \\u201cWho knows you\\u2019re here?\\u201d - Steve [05:15] You can increase your value by surrounding yourself with winners [05:49] What is the reach of the room you\\u2019re standing in? [06:10] Calling Mailchimp, etc. [06:43] Statistics on those subscribers [07:00] How many people actually read an email?--a decent click through rate is 7% [07:07] That is a terrible rate [07:55] The value of a handwritten letter [08:02] Brevity is key [08:48] Think about the investment in writing a note as you would investing in money [09:18] A handwritten note is a small thing, yet the impact is massive and fantastic [10:25] Steve\\u2019s invitation to try it [10:35] When you write people a note, they contact you [11:20] \\xa0 People Mentioned Steve Sims \\xa0 ********************* \\xa0 To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation. \\xa0 Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. \\xa0Membership is by application only. \\xa0Click here to learn more. \\xa0\\xa0You can also learn more about the Genius Network Annual Event here \\u2013 which is the one time per year the group is opened to non-members. ********************* \\xa0 About Steve Sims: Steve is the visionary founder of Bluefish: the world\\u2019s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to it\\u2019s fullest. He is a unique overachiever who cares so deeply about YOUR success that he\\u2019s willing to lay everything on the line to help YOU."