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b'In this episode of I Love Marketing, Psychology Professor Dr. Robert Cialdini--The Godfather of Influence--discusses an important skill covered in his new book Pre-Suasion - A Revolutionary Way to Influence and Persuade. During this interview, Dr. Cialdini will share the one word guaranteed to make you more persuasive, a two-step process for making any action more impactful, and much more. Here\\u2019s a glance at what you\\u2019ll learn from Professor Cialdini in this episode: Why Dr. Robert Cialdini wrote his new book \\u201cPre-Suasion: A Revolutionary Way to Influence and Persuade\\u201d. Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive . How to use ethical persuasion to positively impact people\\u2019s lives. This One Word Makes You More Persuasive: Research has shown that when you ask for people\\u2019s opinion \\u2013 it\\u2019s a mistake. Why? The reason is because when you ask for someone\\u2019s opinion, they take a mental step away from you and go inside themselves for the answer. If instead of asking for someone\\u2019s opinion you ask for _ _ _ _ _ _, they will take a mental step toward you, feel more connected to you and become more engaged in the conversation with you. Robert explains what Pre-Suasion is and how you can use it to achieve greater success. When Persuasion Backfires: Sometimes a company\\u2019s use of persuasion can lead to a repelling of star team members while leaving only the manipulators. Here\\u2019s how to make sure this doesn\\u2019t happen to you. Robert gives you a simple 2-step process that makes anything and everything you do much more persuasive. If you want to become more influential, here\\u2019s one key skill used by the most successful persuaders in the world. Shownotes and links from this episode can be found at: www.ilovemarketing.com/278'