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b'What\\u2019s more important? Return on interaction or return on investment? If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/331. Here\\u2019s a glance at what you\\u2019ll learn from Connor Blakley in this episode: The Only ROI You Need To Measure: This 16 year old will change the way you look at your company\\u2019s investments Why most business have the WRONG focus (and the #1 thing you should be focusing on to grow your company) The right way to attract Gen Y\\u2019s and Gen Z\\u2019s without triggering their B.S. meter One of the most important things you can do to gain the trust and loyalty of Gen Y\\u2019s and Gen Z\\u2019s Connor reveals strategies for getting millions of impressions, massive PR and a slew of new customers'