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b"Episode 233: Joe Polish interviews Verne Harnish

The strange (and profitable) reason why you should only strive for a few percents of your\\xa0marketplace (This is a secret utilized by the largest companies in the world like Apple and\\xa0Walmart, and it can work equally well for you too)
An overlooked business key that makes you money NOW...and... it's also the key that most\\xa0business owner make the WRONG decision about! Verne shares what it is and how to get it\\xa0right.
The most important pivot you're going to have to make in your business...and...the reason\\xa0why you have to make this pivot IMMEDIATELY if you want to stay ahead of your competitors
There's always a segment of a market, no more than 7% to 10% of the total market, that\\xa0represents an inordinate amount of the profitability in that industry. Here's how to find it,\\xa0capture it, and capitalize on it..."