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b'Shorten The Gap| Mark Lack with Joe Polish on I Love Marketing - Episode 260 In this episode Joe Polish (and Dean Jackson, if only for a minute) interviews Millennial entrepreneur Mark Lack of Shorten the Gap. After a brief stint as a professional paintballer, Mark made a stunning realization--the things that make people successful are universal across multiple industries. With that in mind, he set out to find a way to convey his observations to the masses. The result of his effort ended up becoming Shorten the Gap, a book and company that helps aspiring individuals shorten the gap between where they currently are, and where they would like to ultimately be. Here\\u2019s a glance at what you\\u2019ll learn from Mark in this episode: The ONE THING that stops most people from making their dreams come true and how to overcome it The 3 Pillars of Life: How to make your life a masterpiece and achieve what you want C______ and P______: 2 secrets for getting rapid results in any area of life Mark explains why he loves marketing and gives you his 5-part marketing process for converting more prospects into paying customers The BIG problem with formal academic education (PLUS: 4 success secrets they don\\u2019t teach you in school that can transform your life) How to become your best self and create more value in the world 2 ways to cultivate deep, meaningful relationships One strategy you can use to become more credible, influential and persuasive The 2 biggest foundations of your happiness and fulfillment in life: Your G______ and Your C______ Mark gives you unique and creative ideas you can use to differentiate yourself and stand out in the marketplace If you\'re feeling burnt out or bored, here\'s what you can do to experience more joy and satisfaction\\u2026 What learning REALLY is, how to learn the RIGHT things and how to learn FASTER Mark shares his best productivity tips for getting things done more easily One of the most important things Mark has ever learned about success Selected Links from the Episode Shorten the Gap - Mark\\u2019s company and book Show Notes Introduction [03:45] Who is Mark Lack? Joe shares his background \\xa0[03:10] Mark\\u2019s story starts at the age of 14 [05:20] Originally wanted to become a professional paintball player [06:35] The mindset for success carries across all industries [06:55] There is more to life than school. Break your molds [08:00] Schools don\\u2019t teach people emotional intelligence, emotional mastery, or awareness [09:09] Formal education does NOT prepare you for life--college is daycare for adults [11:28] Mark\\u2019s main lightbulb moment? Watching Tony Robbins at the age of 18 [14:40] Be More. Give More. Have More. [16:10] When someone suddenly makes it...see who they become in 5 years [19:12] Recanting Mark\\u2019s major trainwrecks [21:45] Success comes from pain and adversity [25:35] What stops most people from going after their dreams? The stuff between their ears [27:04] Defining Mark\\u2019s learning process [28:51] Learn from people with a proven track record[30:50] Understand the importance of context and patterns [32:00] The umbrella of psychology [35:20] \\xa0 Content isn\\u2019t king, context is king [36:25] \\xa0 To be successful, identify what success will mean to you. [37:05] Once you\\u2019ve identified what success means to you, reverse engineer how to get there [39:11] We pursue the external because the internal is so confusing and scary [40:20] You don\\u2019t need to KNOW in order to DECIDE [43:50] The only reason you want to buy a bigger anything is because of the way you THINK it will make you feel [46:26] People are terrified of uncertainty which is why only a select few take the plunge to entrepreneurship \\xa0[48:40] The reason people love drugs and alcohol is because it\\u2019s the easiest way to change their current state [49:42] Mark\\u2019s tips and techniques for being more productive [53:20] Maximizing the ability to influence and persuade [55:41] Back before the internet, it was way easier to be a shitty guy [01:01:30] What do meaningful relationships look like [01:04:00] You can\\u2019t extract value from a relationship if you haven\\u2019t put anything in it [01:07:00] The best thing you can do in an introductory conversation is get the other person to spend 80% of the time talking about themselves [01:09:45] How Mark gets people to write the check [01:10:45] Master the art of the risk reversal [01:17:00] As long as they have the money, the only thing that holds people back is fear [01:18:00] Where to go engage with Mark? www.ShortenTheGap.com [01:26:02] Why Mark decided to call his company/book \\u201cShorten The Gap\\u201d [01:26:10] If you haven\\u2019t achieved it yet, there\\u2019s still a gap, so find a way to shorten it [01:27:23] People Mentioned Tony Robbins ********************* To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. \\xa0Membership is by application only. \\xa0Click here to learn more. \\xa0\\xa0You can also learn more about the Genius Network Annual Event here \\u2013 which is the one time per year the group is opened to non-members. ********************* About Mark Lack: Mark is the author of \\u201cShorten the Gap- Shortcuts to Success and Happiness\\u201d which has been endorsed by some of the leading experts in the personal development field. Mark specializes specifically in helping young adults master the self-discipline and mindset necessary to achieve absolutely everything they desire. His company, The Peak Performance Club, has become the world\\u2019s #1 source for empowering great results in young adults. ********************* About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father\\u2019s locksmith shop that if he smiled nicely\\u2026 people would give him TIPS. He parlayed that into his famous \\u201cI\\u2019m trying to win a trip to Disneyland\\u201d Newspaper subscription sales method\\u2026 and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe. About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job\\u2026 and I\\u2019ve never looked back. I\\u2019ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun. ******************************** Quotes There is more to life than school. If high school prepares you for college, and college prepares you for a job, why doesn\\u2019t college teach you anything about HOW TO LAND A JOB? College is daycare for adults. Is who you\\u2019re being today, going to help you be who you want to be tomorrow? Successful people are the 5% willing to do what the 95% are not. Most people don\\u2019t even know what learning is--the creation of a relationship between two or more things. Always maintain a level of gratitude. Find a way to earn credibility by association. Be nice to the people you meet on the way up, there they same people you meet on the way down. You can\\u2019t make a withdrawal from a relationship you haven\\u2019t made a deposit in.'