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b'Separate Yourself From The Circle | Clint Arthur In this episode Joe Polish interviews Clint Arthur. Clint is always TV-ready: he\\u2019s an expert at manufacturing celebrity and teaching everyone from plumbers to politicians how to book TV performances and create authority. Listen in to learn how to get yourself on TV any time, for free; the secrets behind why Donald Trump is so successful; and the best New Year\\u2019s resolution you can make to transform your life. Here\\u2019s a glance at what you\\u2019ll learn from Clint\\xa0in this episode: * How any entrepreneur can raise their status, elevate themselves above the competition and be seen as a celebrity in their industry * "HE\\u2019S NOT YOUR REAL FATHER\\u2026": The most shocking event of Clint\'s life and how it impacted him * What you can do to overcome fear, break free from doubt, learn from failure and keep going when times get tough * One powerful question to ask yourself if you want to totally transform your life * Clint reveals his "Magic Messenger Formula" for getting on TV for free: Hx + Cx + P + D + AC + TA/F = TV * How Clint went from driving a taxi in Los Angeles just trying to survive, to becoming one of Hollywood\'s top media trainers * 5 Performance Secrets of Donald Trump: Clint shares his thoughts about Donald Trump\'s popularity and success * The \\u201cPlace Strategy\\u201d smart marketers use to increase their influence and revenue Show Notes \\xa0 Selected Links from the Episode \\xa0 Clint Arthur TV - Clint\\u2019s website 21 Performance Secrets of Donald Trump - Learn from the master of manipulative marketing Statusfactory - Grow your celebrity and your business \\xa0 Show Notes Pre-show discussion [00:29] Introduction [01:40] Clint Arthur is the CEO of Statusfactory and an expert on manufacturing authority \\xa0[01:50] \\u201cWe have to raise our status in the eyes of customers and prospects\\u201d [04:14] Status is about perception [04:45] What does celebrity or status look like for an entrepreneur? [06:34] \\u201cSeparate yourself from the circle\\u201d [07:51] Create the perception that you are more of a celebrity than the people around you [08:15] Speak in prestigious places. Get on TV. Speak with the right people. [08:28] One client was an auto mechanic: he started getting on TV and ended up speaking at the Napa Auto Mechanics convention in front of thousands of people [09:08] You don\\u2019t have to be Kim Kardashian. You just have to be more famous than your competition [10:34] How do you prepare people to have their product live up to their positioning? [11:33] Clint\\u2019s story - from failed writer to entrepreneur to writer again [13:00] Have a product that\\u2019s so great you can give guarantees [15:45] \\u201cI encourage people not to use marketing until you have a great product. Marketing is dangerous.\\u201d [16:50] Propaganda is marketing. Plenty of people use great marketing to do terrible things. [17:05] Clint went to Wharton Business School - he later moved to Hollywood and started writing screenplays and acting, but did not succeed[18:20] In 2009 Clint gave up drugs and alcohol, wrote his book, and booked his first television experience. [21:49] How did Clint get his first TV appearance? [23:00] Going from booking through an agent to booking his first appearance himself [26:00] \\u201cIf you put certain elements in your message to producers, your proposal becomes irresistible\\u201d[27:40] \\xa0If you\\u2019re really an expert, you need to have a formula for how your clients can replicate what you do [28:54] Rejection, pain and insecurity [33:00] What are the things that made the biggest transformation for Clint? [34:40] In 2009, Clint lived as if he was going to die. He did everything he wanted to do [35:43] Most people are scared of looking foolish, failing, or breaking away from their lives of quiet desperation [36:27] All marketing is testing, failing and trying new things [38:45] How does this work for small businesses? [39:05] One of his clients, Ellen, is a plumbing consultant. She uses her TV appearances to contact inactive clients and book consultations [40:27] \\u201cAll that matters is that you\\u2019re on TV and your competition ain\\u2019t\\u201d [43:54] What are some of the first things that people in small business can implement? [45:00] Clint shares his formula. First, the way you talk is critical. What do you say when you talk? What hooks? [46:10] In local TV, the most important hook is the local hook: why here? The next hook is the timing hook: why now? Second, celebrities. Use famous people when you talk [49:05] One chef had success with a segment called \\u201c5 foods that Ellen Degeneres and Bill Clinton would never eat and neither should you\\u201d Third- \\xa0use props [50:19] Clint took a bottle of hot sauce out of his pocket while on a show Don\\u2019t just be a talking head Fourth- Demonstrations are perfect on television [52:39] Television is about doing what everybody loves - so come up with a demonstration using everyday items Fifth- Have a take-away or formula [54:10] Clint was booked on the Today show because of his formula for successful New Year\\u2019s resolutions Sixth- the final part of the formula is an appropriate costume [56:22] Clint\\u2019s client the auto mechanic wore his mechanic\\u2019s outfit on TV Your costume immediately conveys information about what you do Clint Arthur\\u2019s formula to get on TV any time you want for free: Ax + Cx + P + D + TA/F + AC = TV \\u201cAccept the challenges of today so you can accept the thrill of victory\\u201d - Patton [55:20] Consistency is always important [59:55] Why is Donald Trump so successful? [01:04:38] TRUMP [01:05:00] Teeth: Trump has white veneers that make him seem healthy and draw viewers\\u2019 eyes to his mouth. Rehearsal: Trump is constantly speaking on stage and on TV. He has the opportunity to rehearse his soundbites constantly. Ubiquity. Trump is everywhere. Message: His message is clear and consistent. Props: He uses props constantly - particularly his children and family members. Many US presidents have been exceptional entertainers [01:12:56] Million-dollar positioning statements [01:16:04] Invoke celebrity attachments and place theory - where you speak and who you speak with adds importance and power [01:18:15] \\u201cI could give the same speech at a local Rotary club or at Harvard - the only thing that makes it different is place\\u201d [01:20:32] Connect with Clint at his website People Mentioned Dan Kennedy Brendon Burchard --- To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the\\xa0Breakthrough Report, sharing 8 secrets to profit activation. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections\\xa0not available anywhere else. Members get strategies for exponential growth and opportunities for deal\\xa0making, strategic partnerships, joint ventures, and more. Membership is by application only. About Clint Arthur: Clint Arthur, CEO of Status Factory, is a Leadership & Performance Expert with an Entrepreneurial Management degree from the Wharton School of Business, winner of the prestigious GKIC Info-Marketer of The Year award, \\xa0has 16 years experience running his own gourmet food company, and is author of the #1 Bestselling books "Break Through Your Upper Limits on TV,\\u201d \\u201c21 Performance Secrets of Donald Trump," and \\u201cWhat They Teach You At The Wharton Business School.\\u201d Clint\'s famous personal transformation experiences, keynote speeches, and frequent appearances on Network TV, iTunes Podcasts, and syndicated radio shows inspire millions of people to live larger, more intensely, and with more impact on the world. He has appeared on 70 Local and National TV News & Talk shows across America, and, since 2012, \\xa0has helped Clients book themselves on more than 2526 appearances including Good Morning America, The Today Show, CNN, HLN, Dr. Oz, Fox Business Network, and many more. As CEO of Status Factory, Clint Arthur has been called "Hollywood\'s Top Media Trainer" and "Media Trainer to The Stars," and has helped hundreds of Authors, Speakers, Coaches, Doctors, Psychologists, Entrepreneurs, \\xa0Reality TV Stars, Television Personalities, Leaders and Messengers \\xa0committed to making a bigger difference in the world and with their career. Clint also serves top chefs and hospitality industry leaders such as Ritz-Carlton, Four Seasons, Mandarin Oriental, Hilton, Starwood, JW Marriott, MGM-Mirage, US Foods, and Sysco with Five Star Butter Co. About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father\\u2019s\\xa0locksmith shop that if he smiled nicely... people would give him TIPS. He parlayed that into his famous\\xa0\\u201cI\\u2019m trying to win a trip to Disneyland\\u201d Newspaper subscription sales method... and evolved THAT into\\xa0the name\\u2010dropping, self\\u2010aggrandizing, super\\u2010generous style we all LOVE about Joe. About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission\\xa0was way easier than renting himself out by the hour for a regular job... and I\\u2019ve never looked back. I\\u2019ve\\xa0carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to\\xa0business using marketing as the ultimate lever to a life of freedom and fun.'