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b'Meetings Suck, Double Double, and Leadership - Cameron Herold In this episode Joe Polish interviews Cameron Herold, author of Meetings Suck, the founder of the COO\\xa0Alliance and the man behind 1800\\u2010Got\\u2010Junk. Unlike a lot of his modern contemporaries, Cameron\\xa0believes that meetings aren\\u2019t just important, they\\u2019re integral to the success of any company, in any\\xa0industry. Meetings only lose their value when they\\u2019re not properly executed. During today\\u2019s interview,\\xa0listen as Joe and Cameron discuss the readily repeatable formula to the successful meeting. A formula\\xa0that can be used to get people, money, and ideas optimally aligned for maximum benefit. Here\\u2019s a glance at what you\\u2019ll learn from Cameron in this episode: * Why Cameron wrote his book "Meetings Suck: Turning One Of The Most Loathed Elements Of\\xa0Business Into One Of The Most Valuable" * Good Meeting, Bad Meeting: 8 easy to spot differences between good and bad meetings * The perfect time of day to run meetings is _____ a.m. and _____ p.m. Here\'s why... * World Class Meetings 101: Strategies for running meetings as great as some of the best companies in\\xa0the world like General Electric, Starbucks, and more... * The "5 Minute Buffer" rule that makes every meeting more functional * Cameron lays out his step\\u2010by\\u2010step system you can use for turning any meeting into a high leverage,\\xa0high value company activity * One of the best ways to enhance company culture, quickly get your team on the same page and get\\xa0more done in your business * The RIGHT way to set a meeting agenda and the exact steps to take when a meeting gets derailed * How to know whether you should have an in\\u2010person meeting or a virtual meeting * Lessons from Sprint to Middle East Monarchies: Cameron shares how his clients have transformed\\xa0their meetings * The 4 Types of Meetings: What they are, how they work and how to run each of them * How to decide who should be in what meetings and the Personality Profiles every leader should know\\xa0about * The "Post It Note Exercise" you can use to generate breakthrough ideas from your team members * How to set up your meetings for success, create accountability and have the most effective meetings\\xa0possible * 3 strategies you can use during meetings to increase team engagement, clarity and commitment Show Notes \\u25cf Introduction [00:35] \\u25cf The man behind 1800\\u2010Got\\u2010Junk [01:12] \\u25cf It\\u2019s Ok to be the dumb kid [01:50] \\u25cf Meetings Suck by Cameron Herold [03:16] \\u25cf Meetings don\\u2019t suck, the way you run them does [04:28] \\u25cf A good meeting versus a bad meeting [05:40] \\u25cf Without an agenda, there is no engagement or attention from the participant\'s [07:25] \\u25cf Double, Double by Cameron Herold [09:10] \\u25cf WHAT is the PURPOSE of the meeting? [09:56] \\u25cf \\u201cSorry I\\u2019m late\\u201d means \\u201cSorry, I don\\u2019t value your time\\u201d [12:10] \\u25cf How many of your employees have had a training on meetings? [16:28] \\u25cf People need to understand it\\u2019s OK to not be invited to a meeting [20:48] \\u25cf Ensure the most senior person in the room speaks last [22:19] \\u25cf As a leader, your job is to grow people [22:41] \\u25cf Without meetings, we leave ourselves open to misinformation and miscommunication [27:33] \\u25cf If you don\\u2019t have meetings you may have problems [29:09] \\u25cf Your meetings deeply impact your culture [30:14] \\u25cf Selling is influence, marketing is storytelling [31:15] \\u25cf Email (messaging) needs to be eliminated from meetings\\u2010\\u2010you need people present [32:22] \\u25cf The process of on\\u2010boarding [37:08] \\u25cf The most challenging role in any meeting is that of the moderator [39:27] \\u25cf How do you handle employees that just, flat\\u2010out, aren\\u2019t checked\\u2010in [43:05] \\u25cf Any board of advisors needs to be well\\u2010rounded but deep in one area [46:12] \\u25cf When you have strong, skilled C\\u2010level people they are enamored with learning [49:29] \\u25cf Who\\u2019s doing what and when [54:40] \\u25cf A business owner doesn\\u2019t need to be in control, but they do need to be in charge [55:05] \\u25cf Do not get stuck in the \\u201cI have to go to this meeting\\u201d mentality [59:00] \\u25cf Just because you\\u2019ve been invited doesn\\u2019t mean you need to go [59:22] \\u25cf Delegating versus abdicating [01:00:50] \\u25cf If you\\u2019re not into it and it\\u2019s not your expertise, don\\u2019t do it [01:01:41] \\u25cf The power of quick, high\\u2010impact meetings [01:03:14] \\u25cf Virtual meetings [01:05:10] \\u25cf A quick FaceTime is far more impactful than a quick call [01:06:45] \\u25cf The best and worst meeting Cameron Herold has EVER had [01:07:01] \\u25cf More often, the coaching is going to the wrong person [01:14:28] \\u25cf How to stop people from working when they\\u2019re no longer working [01:16:19] \\u25cf Work is addictive and all addictions are dangerous\\u2010\\u2010get some hobbies and go have some fucking --- To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the\\xa0Breakthrough Report, sharing 8 secrets to profit activation. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections\\xa0not available anywhere else. Members get strategies for exponential growth and opportunities for deal\\xa0making, strategic partnerships, joint ventures, and more. Membership is by application only. About Cameron Herold: Cameron Herold is the mastermind behind hundreds of companies\\u2019 exponential growth. His current\\xa0clients include a \\u2018Big 4\\u2019 wireless carrier and a monarchy. Cameron has earned his reputation as the\\xa0business growth guru by guiding his clients to double their profit and double their revenue in just three\\xa0years or less. By 35, Cameron helped build his first TWO $100 million dollar companies. By the age of 42, Cameron\\xa0engineered 1\\u2010800\\u2010GOT\\u2010JUNK?\\u2019s spectacular growth from $2 Million to $106 Million in revenue, and 3100\\xa0employees in just six years. His companies landed over 5,200 media placements in that same six years,\\xa0including coverage on Oprah. Cameron is the author of the global best selling business book DOUBLE DOUBLE in its 7th printing and in\\xa0multiple translations around the world. Cameron is a top rated international speaker and has been paid\\xa0to speak in 26 countries. He is also the top\\u2010rated lecturer at EO/MIT\\u2019s Entrepreneurial Masters Program\\xa0and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership\\xa0events around the world. About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father\\u2019s\\xa0locksmith shop that if he smiled nicely... people would give him TIPS. He parlayed that into his famous\\xa0\\u201cI\\u2019m trying to win a trip to Disneyland\\u201d Newspaper subscription sales method... and evolved THAT into\\xa0the name\\u2010dropping, self\\u2010aggrandizing, super\\u2010generous style we all LOVE about Joe. About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission\\xa0was way easier than renting himself out by the hour for a regular job... and I\\u2019ve never looked back. I\\u2019ve\\xa0carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to\\xa0business using marketing as the ultimate lever to a life of freedom and fun.'