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b'Join Joe Polish, Dean Jackson, and Jason Fladlien for a marketing mashup (with more than an hour of actionable marketing ideas). Topics covered include the 3 things you need in order to sell anything and make more money, how to create a compelling offer that gets people to more easily say YES, the psychology behind premium pricing, and much much more. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/327. Here\\u2019s a glance at what you\\u2019ll learn from Joe, Dean and Jason in this episode: The 3 things you need in order to sell anything and make more money Why having a book is one of the best ways to find your ideal customer How to create a compelling offer that gets people to more easily say YES The Perfect Selling Environment: How to create it, set it up and deliver it Why using old-school direct mail can make you a lot more effective Selling At The Top of The Market: The psychology behind premium pricing How you can win an awesome surprise by sharing what you got out of this episode'