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b'In episode 185 Joe Polish interviews Jon Congdon, Co-Founder of Beach Body and they\\xa0discuss:

The Lifetime Value of a Customer:\\xa0\\u201cIf we kept putting good products out, then our own\\xa0consumers would be more likely to buy more stuff. Not only that, they\\u2019d be more likely to tell\\xa0their friends to buy stuff from us.\\u201d
Transparency:\\xa0\\u201cWe made ourselves very transparent to our customers early in the evolution\\xa0of the company, through message boards and other online communities.
Nothing is really that important:\\xa0You can get really stressed out over the small stuff and\\xa0the big stuff. But at the end of the day, it turns out that it\\u2019s kind of all small stuff. If you\\xa0realize that they\\u2019re not that important, then you are better at making very critical decisions.
Like Who You Hire:\\xa0We don\\u2019t really want to hire anybody that we don\\u2019t want to hang out\\xa0with at our holiday party. I think that kind of goes for the vendors that we work with, too. \\xa0Sometimes, you have a choice of 3 or 4 vendors that all qualify in that regard, and you just\\xa0have to go on, \\u201cHey, who do I like?\\u201d
Hire Optimists:\\xa0If an optimist is faced with a problem, they know they can solve it.
Identifying Pessimists:\\xa0Ask them about companies they worked for. If they keep talking\\xa0about the companies as if they were stupid in the decisions they made and they weren\\u2019t wise\\xa0about this and they didn\\u2019t do this right, and that\\u2019s why each of the companies they\\u2019ve worked\\xa0for has not succeeded in some way, and if it\\u2019s always completely externalized, that means\\xa0that the person is probably a pessimist.

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