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b'When you think of a traditional sales funnel, you usually have your primary product, your first and second upsell, and maybe a downsell. What if there were even more ways to profit from your list? Jon Benson is the CEO of Digital Publisher, Inc. and the inventor of the Video Sales Letter and Email CopyPro. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ilovemarketing.com/319. Here\\u2019s a glance at what you\\u2019ll learn from Jon in this episode: The secret to doubling, tripling, even quadrupling your earnings per click An overlooked weakness with traditional sales funnels and why a \\u201cTunnel Funnel\\u201d works MUCH better\\u2026 I-D-S: A tool that takes the guesswork out of giving your client what they want Add THIS little thing on your order page to increase your conversions\\u2026 A smarter way to leverage your relationships and other people\\u2019s products to make more money'