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b'How to Go From Offline to Online to Offline Success - discover the most important direct marketing lessons he\\u2019s learned from 30+ years of experience and over 1.3 billion pieces of mail with Brian Kurtz. Brian Kurtz was formerly the VP of Boardroom, Inc. and took the company from 5 million to 150 million in revenue. He\\u2019s mailed over 1.3 billion letters and is one of the greatest marketing minds alive. Recorded Live At The Genius Network Annual Event If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ilovemarketing.com/304. Here\\u2019s a glance of what you\\u2019ll learn from Brian in this episode: Brian shares the most important direct marketing lessons he\\u2019s learned from his 30+ years of experience and having mailed over 1.3 billion pieces of mail 5 old-school direct response marketing techniques that make your online marketing more effective The right way to treat your list that allows you to mail them more, make more money and have your customer love you for it Brian talks about a marketing campaign that made over $300 million (The strategy he used can be used today too) Multi-Channel Marketing: How to make your company a solution through multiple media channels PLUS: How direct mail can become your secret weapon (Truthfully, the list universes aren\\u2019t the same as they used to be, BUT the response rates are still there and the targeting you can do today is amazing. Here\\u2019s how to profitably add direct mail to your marketing mix\\u2026)'