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b'What would happen for you if you were better at creating compelling copy that sells? In this episode, you\\u2019ll learn how to create compelling copy, use words to influence, craft messages that attract your ideal clients, and more with Joe Polish, Dean Jackson, and guest Jennifer Hudye. Jennifer has worked with some of the top experts in the world. She is the founder of Conscious Copy and Conscious Hustler. She helps experts, coaches, and leaders develop attention and trust with their email list. As a result, they become the influencer in their space, build a loyal tribe, and make a bigger impact. Here\\u2019s a glance of what you\\u2019ll learn in this episode: Everything Is Copy: How to use words to influence people and get bigger, better results A marketing discovery Joe made that transformed his business and bank account Dean shares how to craft a message that attracts your ideal customer and helps you stand out from almost any competitor You can turn prospects who don\\u2019t immediately buy from you into your most valuable, high-paying customers. Here\\u2019s how\\u2026 The difference between \\u2018convincing\\u2019 and \\u2018compelling\\u2019 prospects to buy from you \\u2018Before Unit\\u2019 Deep Dive: How to set up a reliable system that finds and delivers right-fit clients to your business The right way to connect with prospects, more easily replicate your message and ethically persuade more people to buy from you'