BROADCASTS.com

b'Episode #202 with Joe Polish and Brian Kurtzvideo to embed:\\xa0https://www.youtube.com/watch?v=9kb5oW31nO4About Brian: Starting in the list business gave me a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom sell millions of newsletter subscriptions and consumer books put all of that list training to good use. While direct mail is my bread and butter\\u2026I\\u2019ve overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years\\u2026I have been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of our infomercial success, I was responsible for buying media in excess of $80 million and we sold over 3 million books via direct response television over a three year period. And since I\\u2019ve never met a medium I didn\\u2019t like, I\\u2019ve learned the ins and outs of every possible medium where direct marketing lives and thrives. I\\u2019m proud to have cut my teeth in the offline world of direct marketing and I am finding that the principles I\\u2019ve followed over the past 30+ years all apply to any and all \\u201cnew media.\\u201d I am committed to educating any and all online marketers who will listen\\u2026and I am also committed to \\u201clearning while teaching\\u201d because there is still so much to learn. And in my free time you\'re likely to catch me working with my other passion - being an umpire for Little League Baseball. Show Notes:

What to look for in a highly skilled copywriter to write your sales letters
What you should look for in a consultant (before spending any money)
How to create incentives for consultants to help maximize your results
One key element of hiring a marketing copywriter that

Websites:www.briankurtz.me/ www.GeniusNetworkEvents.comwww.GeniusNetwork.com Brian\'s Book List:Breakthrough Advertising, Eugene Schwartz http://amzn.to/1yMiUzd2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets, Denny Hatch\\xa0http://amzn.to/1H4z1Wz Million Dollar Mailings, Denison Hatch\\xa0http://amzn.to/1E6RS0SScientific Advertising, Claude Hopkins\\xa0http://amzn.to/1E6TCHnJoe\'s Book List:Ogilvy on Advertising, David Ogilvy\\xa0http://amzn.to/1KLZIlJWinning Through Intimidation, Robert J. Ringer\\xa0http://amzn.to/1bReyeUTriggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence, and Persuade, Joseph Sugarman\\xa0http://amzn.to/1H4C0OuThe Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America\'s Top Copywriters, Joseph Sugarman\\xa0http://amzn.to/1A1ACiV'