BROADCASTS.com

b'Episode #242: Interview with Dave Crenshaw

"Multitasking\\u201d Redefined: It\\u2019s an inaccurate word. What you\\u2019re really doing is you\\u2019re \\u201cswitchtasking,\\u201d switching rapidly back and forth between different tasks, incurring a switching cost (the extra time that you pay when you transition from one thing to something else).
The 3 Consequences of Multitasking 1) Things take longer 2) You make more mistakes 3) Your stress levels increase
The Fourth Consequence of Multitasking: The effect that it has on your relationships. When we multitask on someone, they can feel the divided attention. When you can focus 100% on someone, and look them in the eye, and give them your full attention, that\\u2019s part of becoming invaluable, and you differentiate yourself.'