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On this episode of the podcast, we sit down with Craig Lile, President of Junk Brands in his Bentonville office. It’s no accident that Craig is in the position that he’s in. Hear how he arrived in NWA back in 1997 from South Africa, became an SEC Golfer, earned his stripes on the PGA Tour, worked his way up the ladder at Acumen Brands, and eventually landed the plum assignment of growing an established organization like Junk Brands.