Margaret Hirsch: The Power of Reinvention

Published: Aug. 3, 2022, 3 p.m.

b'

Forty three years ago, Margaret Hirsch helped found the family\\u2019s mega appliance store, Hirsch\\u2019s in South Africa. Today, Hirsch\\u2019s own 19 Hirsch branches nationwide, it's quite an achievement for the company's humble beginnings. As Executive Director at Hirsch\\u2019s, Margaret has evolved into the brand's ambassador.

Margaret is a champion of women\\u2019s empowerment, having been there once herself. When she was 12 her father died leaving her mother to fend for herself and two small children. Margaret\\u2019s strong sense of survival and her positive attitude helped pull her family through the tough times. Having had to battle from an early age, she was determined to get ahead.\\xa0

Margaret went back to get her matric certificate at the age of 60, by the age of 70 she had her degree, and her MBA, all while working full time on the business.\\xa0

Margaret regards herself as a \\u201cjack of all trades\\u201d. Having done the selling, invoicing, demonstrating, being a delivery person on the trucks, installing and demonstrating in customers' homes and generally taking care of everything at Hirsch's for the past 43 years.\\xa0

\\u201cWe have built Hirsch\\u2019s from a tiny little \\u201cmom and pop\\u2019s\\u201d store to a billion rand company and I hope that I will be an inspiration to others to know that they can live their dreams as well,\\u201d she says.

Personally I loved that Margaret has improved and reinvented herself to accommodate the changing landscape of the business world, taking on social media marketing like a pro. I chatted to her about her how she's had to reinvent herself over the years. So much wisdom was imparted.\\xa0

Support the show'