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Peloton: The Apple Of Fitness?
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Is Peloton selling a $2,245 exercise bike? Or democratizing home fitness? A little bit of both. This dynamic business model combination of luxury hardware and premium software streaming classes, is disrupting the fitness industry. I'm a new Peloton shareholder, and think the company has huge potential to expand into new products (like the Tread and rowing machine), lower prices, and expand into digital content (Peloton App).
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