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Before I found Sara Petersen\\u2019s work, I had no idea what a momfluencer was and why I should care. On the podcast, Sara shares how important it is to have awareness around momfluencers so that we can stay anchored in our own values instead of being aimlessly influenced by those that want to sell us a product and the promise of being a better mother along with it. Sara shares how momfluencers often sell the \\u201cwhole package\\u201d,\\xa0 and therefore when they sell health, diet or nutritional information, people are more apt to buy into it.\\xa0\\xa0

Sara Petersen\\u2019s first book, Momfluenced is coming out in 2023. In the book, she examines the performance of motherhood through the complexities of mommy influencer culture, what this reveals about the texture of modern motherhood, and what we might learn from it.\\xa0

Join Sara\\u2019s newsletter, In Pursuit of Clean Countertops here- https://sarapetersen.substack.com

Connect with Sara on twitter and insta @slouiseptersen\\xa0

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