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b'Welcome to Episode 62 of HubShots!\\n\\nFull show notes available at: http://hubshots.com/episode-62/\\n\\nWelcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.\\n\\nRecorded: Monday 05 December 2016 | Published: Thursday 08 December 2016\\n\\nShot 1: Inbound Thought of the Week\\nKeynote: Charles Duhiggcharles duhigg 9627\\nSome highlights:\\n\\nPeople\\nThink differently\\nMost productive people think more deeply\\nSome learnings from Qantas flight 32 check the story. QF32 By Richard De Crespigny\\n\\nPeople tell them stories on what to expect.\\nCognitive tunnel.\\nCan we pivot so we put ourselves back in charge.\\nHe constantly challenges mental models.\\nCraig\\u2019s notes re Charles\\u2019s presentation (view the comments):\\n\\n\\nLooking forward to Charles\\u2019s Duhigg\\u2019s presentation being made available on the Inbound site.\\n\\nBTW the Alec Baldwin keynote is now available:\\n\\nhttp://content.inbound.com/content/alec-baldwin-keynote\\n\\nAlso: Rosalia Cefalu\\u2019s session is now available: http://content.inbound.com/content/youre-starting-a-sales-enablement-team-now-what\\n\\nShot 2: HubSpot Feature/Tip of the Week\\nMore on Lead Flows\\nAiming for extreme targeting\\n\\nName your Lead Flows based on the offer they have, and then add to a few pages.\\n\\nEach time you post a new blog post add the blog post URL to the appropriate Lead Flow.\\n\\nSimplicity is the key: test lots of different Lead Flows. Note that they are simple eg can\\u2019t A/B test them or even report on them eg can\\u2019t do breakdowns based on device or anything like that\\n\\nKeep testing: eg on one site we\\u2019ve had more than 30 Lead Flow submits in the last week (ie almost as many as the normal leads collected) whilst on another site they\\u2019ve had very little response. Which indicates that the way the offer is expressed needs further testing.\\n\\nKeep testing your Lead Flows to improve conversion rates.\\n\\nGotcha: can\\u2019t have LeadIn plugin and the WordPress plugin both active on a site or else the Lead Flows won\\u2019t work.\\n\\nShot 3: Challenge of the Week\\nHow to stop people you work with making on the fly irrational decisions.\\n\\nHow do you solve it?\\n\\nHave a brief when doing work. This way you can tie it back to the brief in a logical way.\\nComplete your personas\\nDo a content audit and tie it to a content plan\\n\\nShot 4: Stat of the Week\\n\\nFrom think with Google \\u2013 A Marketer\\u2019s Guide to Holiday Supershoppers\\n\\nTip: Check your Apple Maps listing > https://mapsconnect.apple.com/. You will need an apple id.\\n\\nShot 5: Opinion(s) of the Week\\nhttps://mention.com/blog/inbound-2016-marketing-experts/\\n\\nSuper useful post, tons of good insights, a range of formats. Has been shared a lot.\\n\\nAside: Has zero comments.\\n\\nOpinion: We\\u2019re taking comments off some sites, and also removing social sharing in some cases. If they aren\\u2019t social proof they can sometimes be social disproofs.\\n\\nShot 6: Pro Tip of the Week\\nPerform an end of year content audit.\\nhttps://blog.hubspot.com/customers/long-term-content-marketing\\n\\nGoal: with the content audit it will help you identify all of the marketing assets that you have at your disposal and potentially identify gaps or opportunities in your content strategy.\\n\\n\\n\\u2015 Charles Duhigg, Smarter Faster Better: The Secrets of Being Productive in Life and Business'