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b'Welcome to Episode 53 of HubShots!\\n\\nRecorded: Wednesday 05 October 2016 | Published: Thursday 06 October 2016\\n\\nWelcome\\n\\nFull show notes available here:\\nhttp://hubshots.com/episode-53/\\n\\nShot 1: Inbound Thought of the Week\\nhttp://inboundcountdown.com \\u2013 34 days left! \\n\\nA beautiful spring day in Sydney \\u2013 just after a long weekend!\\n\\nWhat speakers read:\\n\\nhttp://www.inbound.com/blog/what-i-read-and-how-i-read-it-iliyana-stareva\\n\\nhttp://www.inbound.com/blog/what-i-read-and-how-i-read-it-will-critchlow\\n\\nhttp://www.inbound.com/blog/what-i-read-and-how-i-read-it-arvell-crag\\n\\nReasons to attend Inbound:\\n\\nhttp://www.agencies2inbound.com/blog/20-reasons-all-inbound-marketing-agency-owners-should-attend-inbound-16\\n\\nOur Inbound tip of the week: Get ready for Clam Chowder!\\n\\nShot 2: HubSpot Feature/Tip of the Week\\nBlog Author stats\\n\\nhttp://www.hubspot.com/product-updates/see-which-authors-are-driving-conversions \\n\\n\\n\\nShot 3: Challenge of the Week\\nLifting our game in AdWords\\nWe\\u2019ve been getting advanced AdWords training and seeing big benefits especially in Display.\\n\\nThe challenge to go from above average to exceptional.\\n\\nShot 4: Stat of the Week\\n\\nRevenue at Amazon increases by 1% for every 100ms it cuts off page load times.\\n\\nShot 5: Opinion of the Week\\nhttps://contently.com/strategist/2016/09/29/gain-lose-ungated-content/ \\n\\n\\n\\nShot 6: Pro Tip of the Week\\n\\nhttp://blog.hubspot.com/marketing/content-your-audience-actually-wants \\n\\n\\n\\nShot 7: State of Inbound Item of the Week\\nhttp://www.stateofinbound.com/ \\n\\nLast week we discussed the State of Inbound item about top marketing challenges:\\n\\nhttp://hubshots.com/episode-52/\\n\\npasted image 0 8\\n\\nGood to hear George and Marcus has basically the same take on it as us:\\n\\nhttps://www.thesaleslion.com/hubcast-111-inbound16-breakout-sessions-fat-elephants-author-analytics/ \\n\\nBut then Marcus goes on to discuss one item he thought was missing from the list of challenges: Getting Management Buy-in for Inbound\\n\\nTwo examples we\\u2019ve seen many times:\\n\\nWanting to skip personas\\nExpecting quality and quantity immediately\\n\\nShot 8: Resource of the Week\\nStratechery: excellent resource for people wanting to get insight into what is happening in tech companies: https://stratechery.com/\\n\\nB2B Content Marketing 2017: Benchmarks, Budgets, and Trends\\u2014North America\\nhttp://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/\\n\\nSixty-two percent of B2B marketers in North America say that compared to one year ago, their organization\\u2019s overall approach to content marketing has been much more or somewhat more successful.\\n\\npasted image 0 7\\n\\nShot 9: Community Item of the Week\\nhttp://blog.hubspot.com/marketing/how-b2b-vendors-can-generate-trust-with-website\\n\\n#4: Buyers don\\u2019t trust websites filled with distractions\\nWebsite elements that annoy your users enough to make them leave right away include lack of contact information, intrusive live chat features, animated ads, popups, poor design or navigation, and video or audio that plays automatically. Almost half of respondents declared that they would ditch a vendor\\u2019s website simply because it fails to clearly communicate what the company does!\\n\\npasted image 0 9\\n\\nShot 10: App of the Week\\nSkyscanner \\u2013 https://www.skyscanner.com.au/mobile.html \\n\\nHopper \\u2013 https://www.hopper.com/ \\n\\nHotels.com \\u2013 https://au.hotels.com/hotel-deals/app/ \\n\\nShot 11: Podcast of the Week\\nMarketing School with Neil Patel & Eric Siu\\n\\nhttp://www.stitcher.com/podcast/eric-siu/marketing-school-with-neil-patel-eric-siu \\n\\nShot 12: Thought of the Week\\nGary Vaynerchuk on Gratitude\\n\\nHe basically says: As long as my family and I are healthy, I\\u2019m happy and enormously grateful.\\n\\nShot 13: Quote of the Week\\n\\u201cLack of money is a common excuse for not being creative.\\u201d \\u2013 Aaron Ross, Predictable Revenue'