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b'Welcome to Episode 51 of HubShots!\\n\\nRecorded: Monday 19 September 2016 | Published: Thursday 22 September 2016\\n\\nFull show notes available here:\\nhttp://hubshots.com/episode-51/\\n\\nWelcome\\n\\nShot 1: Inbound Thought of the Week\\n\\nInboundcountdown.com - 50 days until Inbound\\n\\nAnother spotlight speaker announced - Angela Duckworth\\n\\nhttp://www.inbound.com/speakers/angela-duckworth \\n\\nAuthor of Grit - http://www.bookdepository.com/Grit-Angel-Duckworth/9781785040191 \\n\\nCraig is reading this at the moment - and she would have been one of his predictions!\\n\\nHubShots meetup plan - we\\u2019ll use WhatsApp to tell you where we are, so you never have to feel isolated.\\n\\nVarun mentioned that there 60-70 Australian HubSpotters attending.\\n\\nShot 2: HubSpot Feature/Tip of the Week\\n\\nSomething new: http://www.hubspot.com/2016-product-refresh\\n\\nSomething old: Using Settings in Workflows: Suppressions and Priorities:\\n\\nhubspot workflow suppressions\\n\\nThis isn\\u2019t new - it\\u2019s been there for ages - but a good reminder to use these features.\\n\\nShot 3: Opinion of the Week\\n\\nWhen people say they want a new website, actually they are saying they want a new web strategy \\n\\nIf you are planning a new web site and you only focus on look and feel you\\u2019ve missed a key part.\\n\\nTakeaway: ask the \\u20185 Why?s\\u2019 : https://en.wikipedia.org/wiki/5_Whys \\n\\nShot 4: Challenge of the Week\\n\\nEven though a business has made sales does not mean everything on a website is geared to drive sales.\\n\\nSo we are working on a website that sells a product on a recurring payment. What we analysed and went to optimise the content on the site we discovered that there were many points of friction.\\n\\nNo one thought about the buyer\\u2019s journey.\\nOffers at each stage of the journey were not clear. \\nThe path to conversion was unclear.\\nTakeaway - don\\u2019t believe everything someone tells you, go look for yourself and evaluate the buyer\\u2019s journey and the content.\\n\\nShot 5: Pro Tip of the Week\\n\\nLinkedIn conversion tracking is now available - finally:\\n\\nhttps://business.linkedin.com/marketing-solutions/conversion-tracking \\n\\nShot 6: State of Inbound Item of the Week\\n\\nThe new State of Inbound report is now available:\\n\\nhttp://www.stateofinbound.com/ \\n\\nP29 Sales challenges:\\n\\nGetting a response is now the biggest difficulty:\\n\\np29 sales difficulty\\n\\nKey takeaway: get creative about getting cut-through. Quality over quantity.\\n\\nNotice: Customer references is a big influence:\\n\\np107 sources of purchase information\\n\\nKey takeaway: use case studies in your consideration and decision mode strategies.\\n\\nShot 7: Resource of the Week\\n\\nLarry Kim and Jon Loomer - as usual :-)\\n\\nhttp://www.jonloomer.com/2016/09/15/facebook-image-dimensions-2016/\\n\\n1200 x 627 versus 1200 x 628\\n\\nGreat place to start is Canva when creating images.\\n\\nShot 8: Community Item of the Week\\n\\nFacebook news feed hacking - from Larry Kim:\\n\\nhttp://www.wordstream.com/blog/ws/2016/07/20/facebook-newsfeed-algorithm\\n\\nShot 9: Podcast of the Week\\n\\nBROADCAST - Inbound Learning Broadcast\\n\\nBy HubSpot Academy\\n\\npng 2\\n\\nhttps://itunes.apple.com/au/podcast/broadcast-inbound-learning/id990728424?mt=2\\n\\nShot 10: App of the Week\\n\\nLil BUB Weather: http://lilbub.com/\\n\\nhttp://www.weatherbubapp.com/\\n\\nHere\\u2019s some of our favourite tools:\\n\\nSEMrush\\nBuzzSumo\\nGoogle Docs\\nSlack\\nAhrefs\\nGoogle Analytics\\nGoogle Tag Manager\\nCanva\\nShot 11: Quote of the Week\\n\\n\\u201cPurpose - the intention to contribute to the well-being of others\\u201d\\n\\n\\u2015 Angela Duckworth'