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b'Welcome to Episode 37 of HubShots!\\n\\nRecorded: Tuesday 07 June 2016 \\n\\nFull show notes available at:\\nhttp://hubshots/episode-37/\\n\\nWelcome\\n\\nWelcome to HubShots, the podcast for marketing managers who use HubSpot.\\n\\nShot 1: Inbound Thought of the Week\\nNew product wish list item\\u2026 Instagram integration into social. Possibly difficult due to Instagram\\u2019s API limitations though\\u2026\\n\\nShot 2: HubSpot feature/tip of the Week\\nDealing with constant spammers:\\n\\n1. Block domains in a form\\n2. Setup a smart list of email domains to delete\\n\\nBlocking domains: \\nBlock free email addresses\\nhttp://www.hubspot.com/list-of-free-email-providers\\n\\nCreate a smart list of email address domains to mark as spam:\\nUse a smart list to segment spammers\\n\\nYou can also add a smart list of competitors, to ensure they never receive your download emails.\\n\\nShot 3: Challenge of the Week\\nHow to Focus on the right mediums? How would you choose? You need to test it.\\n\\nMake sure you are at least doing email marketing. Email marketing has an ROI of 4,300%!\\n\\nThen use industry studies to guide you in choosing other channels. This is especially useful when considering channels such as snapchat that are hard to measure from an ROI point of view.\\n\\nhttp://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf\\n\\nB2B Social Media Platform Usage\\n\\nB2B Social Media Platform Effectiveness\\nAlso check out state of internet report from Mark Meeker \\u2013 take a look at how some channels are taking off:\\n\\nMary Meeker Slide 90\\nDon\\u2019t ignore messaging and chat integration.\\n\\nDon\\u2019t be afraid of putting effort and resource in. Don\\u2019t just settle for things you can outsource.\\n\\nImplementing Messenger on your site \\u2013 last week we linked to Tom Critchlow\\u2019s article on how to do it: http://tomcritchlow.com/2016/05/10/facebook-livechat/\\nCraig added it to his personal site, and also to his XEN agency site.\\n\\nShot 4: Resource of the Week\\nMary Meeker\\u2019s Internet Trends 2016 Report: http://www.kpcb.com/blog/2016-internet-trends-report\\n\\nSee also re/code\\u2019s interview with her: http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report\\n\\nSee Craig\\u2019s post highlighting some of the Facebook specific trends: http://www.craigbailey.net/the-facebook-gap/\\n\\n\\n\\nMary Meeker Slide 90\\n\\nFacebook, Google, SnapChat\\u2026 and then everyone else (in Western countries).\\n\\nHow to ensure your online advertising is working for you:\\n\\nMary Meeker Slide 46\\n\\nMake sure you are testing messaging.\\n\\nShot 5: Opinion of the Week\\nMarketingMag and their social case studies that focus on engagement and hardly mention ROI\\n\\nSocial vanity metrics\\n\\nSocial vanity metrics\\n\\nNote: Those 191 \\u2018entries\\u2019 refer to people using a specific hashtag on Instagram.\\n\\nDon\\u2019t focus on vanity metrics.\\n\\nShot 6: App of the Week\\nFacebook Pages app again \\u2013 to use with managing messaging on your site.'