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b'Welcome to Episode 30 of HubShots!\\nRecorded: Tuesday 19 April 2016\\n\\nFull show notes are available here:\\nhttp://hubshots.com/episode-30/\\n\\nWelcome\\n\\nWe made it to episode 30 \\u2013 here\\u2019s to producing episode 50 before we get to Inbound\\u2026!\\n\\nHow many days to INBOUND16 > http://hubshots.com/inbound-countdown/\\n\\nShot 1: Inbound Tip of the Week\\nHubShots Inbound16 Meetup\\nNervous about not knowing anyone at Inbound? Don\\u2019t worry \\u2013 we\\u2019re organising a meet up on the first night so you can meet a friendly face.\\nInbound prediction: Bill and Melinda Gates will be speakers\\nAlec Baldwin has just been announced as a keynote speaker: https://www.inbound.com/\\n\\nShot 2: HubSpot Feature/Tip of the Week\\nAdd both a link and an image CTA in emails \\u2013 otherwise Google Apps might sometimes not show images.\\nAction item: Get Feedback from recipients about whether your CTA images are showing in emails\\n\\nUsing HotJar with HubSpot: http://docs.hotjar.com/docs/using-hotjar-with-hubspot\\nAction item: If you are using HotJar (click tracking tool) with HubSpot make sure you use the integration\\n\\nShot 3: Challenge of the Week\\nUnderstanding what is important to clients and not to us.\\nAction item: Get Feedback about what is *really* working (use data and subject matter expertise, not ignorance)\\n\\nShot 4: General Tip of the Week\\nUsing Facebook page promotion \\u2013 going old school ?\\nJust because something stopped working a while back, doesn\\u2019t mean it hasn\\u2019t changed since them.\\nAction item: Retest old tactics again to see if they\\u2019ve changed in their effectiveness\\n\\nShot 5: State of Inbound Item of the Week\\nFeedback about what Buyers want from Sales: https://research.hubspot.com/reports/buyers-speak-out-how-sales-needs-to-evolve\\n\\n3 Key Takeaways:\\n1: demos are part of the awareness stage\\nInteresting behaviour trend:\\n\\u201cOur data shows that a third of buyers want the opportunity to see a product in action very early on. They want a very tangible understanding of what they\\u2019re potentially buying, and they want it right away.\\u201d\\n\\nHow you can respond:\\n\\u201cMost teams can\\u2019t spare valuable sales time on a early product demo before a buyer is properly vetted. A pre-recorded video demo that is clearly visible on a vendor\\u2019s website can satisfy the buyer\\u2019s content needs and has the potential to be an useful prospecting and qualifying tool for companies that have products that require demonstrations.\\u201d\\n\\n2: what buyers want versus what sales want to discuss on the first sales call\\nThe Sales Disconnect\\nAction item: use this feedback about the sales disconnect to help change your approach to sales calls\\n\\n3: Customer service generate the most trust, marketing content is next, ahead of sales, PR and advertising\\nCustomer Service are more trusted\\nThis is really useful feedback!\\nAction item: Incorporate the Customer Service team into your Buyer\\u2019s journey\\n\\nTake 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/\\nDirect link to the survey: https://soi2016.questionpro.com/\\n\\nShot 6: Motivation of the Week\\nFeedback from a customer.\\nWeb site grader \\u2013 customer sent me their bad grader with SEO: https://website.grader.com\\n\\nNeed help improving your website grader score? fill out this form: http://hubshots.com/website-grader-help/\\n\\nShot 7: Resource of the Week\\nHubSpot Connect partner \\u2013 Beacon: www.beacon.by\\n@beacon_by\\n\\nAvailable on App Sumo for $25 \\u2013 use AppSumo for testing and getting feedback: http://www.appsumo.com/beacon/\\n\\nShot 8: Podcast of the Week\\nCaught up on my HubCast listening \\u2013 some good tips from George and Marcus: http://www.thesaleslion.com/the-hubcast-86-smart-content-cost-articles-hubspot-favicons/\\n\\nHelpful feedback on how to write a cost article: http://www.thesaleslion.com/how-to-write-cost-article-template-tips-instructions/\\n\\nLeave us your feedback \\u2013 how can we improve the show to give you more value? Leave us a comment or use our Contact Us page: http://hubshots.com/contact/'