Welcome to Episode 30 of HubShots!\nRecorded: Tuesday 19 April 2016\n\nFull show notes are available here:\nhttp://hubshots.com/episode-30/\n\nWelcome\n\nWe made it to episode 30 \u2013 here\u2019s to producing episode 50 before we get to Inbound\u2026!\n\nHow many days to INBOUND16 > http://hubshots.com/inbound-countdown/\n\nShot 1: Inbound Tip of the Week\nHubShots Inbound16 Meetup\nNervous about not knowing anyone at Inbound? Don\u2019t worry \u2013 we\u2019re organising a meet up on the first night so you can meet a friendly face.\nInbound prediction: Bill and Melinda Gates will be speakers\nAlec Baldwin has just been announced as a keynote speaker: https://www.inbound.com/\n\nShot 2: HubSpot Feature/Tip of the Week\nAdd both a link and an image CTA in emails \u2013 otherwise Google Apps might sometimes not show images.\nAction item: Get Feedback from recipients about whether your CTA images are showing in emails\n\nUsing HotJar with HubSpot: http://docs.hotjar.com/docs/using-hotjar-with-hubspot\nAction item: If you are using HotJar (click tracking tool) with HubSpot make sure you use the integration\n\nShot 3: Challenge of the Week\nUnderstanding what is important to clients and not to us.\nAction item: Get Feedback about what is *really* working (use data and subject matter expertise, not ignorance)\n\nShot 4: General Tip of the Week\nUsing Facebook page promotion \u2013 going old school ?\nJust because something stopped working a while back, doesn\u2019t mean it hasn\u2019t changed since them.\nAction item: Retest old tactics again to see if they\u2019ve changed in their effectiveness\n\nShot 5: State of Inbound Item of the Week\nFeedback about what Buyers want from Sales: https://research.hubspot.com/reports/buyers-speak-out-how-sales-needs-to-evolve\n\n3 Key Takeaways:\n1: demos are part of the awareness stage\nInteresting behaviour trend:\n\u201cOur data shows that a third of buyers want the opportunity to see a product in action very early on. They want a very tangible understanding of what they\u2019re potentially buying, and they want it right away.\u201d\n\nHow you can respond:\n\u201cMost teams can\u2019t spare valuable sales time on a early product demo before a buyer is properly vetted. A pre-recorded video demo that is clearly visible on a vendor\u2019s website can satisfy the buyer\u2019s content needs and has the potential to be an useful prospecting and qualifying tool for companies that have products that require demonstrations.\u201d\n\n2: what buyers want versus what sales want to discuss on the first sales call\nThe Sales Disconnect\nAction item: use this feedback about the sales disconnect to help change your approach to sales calls\n\n3: Customer service generate the most trust, marketing content is next, ahead of sales, PR and advertising\nCustomer Service are more trusted\nThis is really useful feedback!\nAction item: Incorporate the Customer Service team into your Buyer\u2019s journey\n\nTake 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/\nDirect link to the survey: https://soi2016.questionpro.com/\n\nShot 6: Motivation of the Week\nFeedback from a customer.\nWeb site grader \u2013 customer sent me their bad grader with SEO: https://website.grader.com\n\nNeed help improving your website grader score? fill out this form: http://hubshots.com/website-grader-help/\n\nShot 7: Resource of the Week\nHubSpot Connect partner \u2013 Beacon: www.beacon.by\n@beacon_by\n\nAvailable on App Sumo for $25 \u2013 use AppSumo for testing and getting feedback: http://www.appsumo.com/beacon/\n\nShot 8: Podcast of the Week\nCaught up on my HubCast listening \u2013 some good tips from George and Marcus: http://www.thesaleslion.com/the-hubcast-86-smart-content-cost-articles-hubspot-favicons/\n\nHelpful feedback on how to write a cost article: http://www.thesaleslion.com/how-to-write-cost-article-template-tips-instructions/\n\nLeave us your feedback \u2013 how can we improve the show to give you more value? Leave us a comment or use our Contact Us page: http://hubshots.com/contact/