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b'Welcome to episode 29 of HubShots!\\n\\nFull show notes available at:\\nhttp://hubshots.com/episode-29/\\n\\nRecorded: Wednesday 13 April 2016\\n\\nWelcome\\nBreaking news versus valuable news\\n\\nShot 1: Inbound Thought of the Week\\nWhat is Inbound actually like?\\nThinking through some of the big benefits from attending Inbound:\\n\\nthe motivation that it creates, and momentum that follows\\nthe quality relationships that are formed\\nCraig\\u2019s latest HubSpot prediction: HubSpot (CRM and Marketing) adds social chat feature to allow teams to chat with each other within the product (i.e. similar to Salesforce chatter)\\n\\nShot 2: HubSpot Feature/Tip of the Week\\n*Finally* Send workflow internal notifications to multiple recipients: https://app.hubspot.com/notifications/1639603/Product/2722864\\nWatch out of where the Save button is!!!\\n\\nHas the Workflows layout changed?\\n\\nNew Productivity Beta -> Confusingly named \\u2018Projects\\u2019\\n\\nProjects in HubSpot Productivity\\n\\nShot 3: Challenge of the Week\\nReminder to listen to Sam Shoolman\\u2019s interview: http://hubshots.com/episode-27/\\n\\nCustomer trying to change the definitions of what a lead is to fit their rapidly growing business processes \\u2013 much better to embrace a known and proven approach\\neg wanting to change the Lifecycle stages: http://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-lifecycle-stages\\n\\nShot 4: General Tip of the Week\\nInbound Sales\\nFollowing on from last week\\u2019s episode about the inbound sales certification:\\n\\nLink to post by Mark Roberge > http://blog.hubspot.com/sales/inbound-sales-transforming-the-way-you-sell\\n\\nHere\\u2019s an example of a hypothetical sales process, mapped to the buying journey:\\nInbound Sales Buyer Seller Journey\\n\\nThe 1-10 Closing Technique from the Inbound Sales Certification training: http://academy.hubspot.com/isc16/intro-to-inbound-sales\\nTaking feedback from Sales and using it as an input in your content strategy.\\n\\nShot 5: State of Inbound Item of the Week\\nThere\\u2019s a shift in how buyers operate: https://research.hubspot.com/charts/sales-sees-that-power-has-shifted-to-buyers\\n\\nHubShot Research\\n\\nbtw the latest survey seems to be down:\\nhttp://www.stateofinbound.com/\\n\\nhttps://soi2016.questionpro.com/\\n\\nShot 6: Motivation of the Week\\nQ: Should I guarantee results for a customer?\\nA: Whatever you can control, you can guarantee\\n\\nexample: if I can control content and channels I can guarantee 100 B2B leads per month\\n\\nShot 7: Community Item of the Week\\nDharmesh responds to the Dan Lyons book\\nhttps://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah\\n\\nShot 8: Opinion of the Week\\nPicking 2 or 3 key channels and doing them well. Social has so many shiny objects\\u2026\\n\\nIs Pinterest something B2B companies should explore?\\nhttps://www.exacttarget.com/8-ways-to-make-pinterest-work-for-both-b2c-b2b-marketing\\nTake a look at how Salesforce are approaching it: but on 6.7K followers (is this indicative, or is it an opportunity):\\nhttps://au.pinterest.com/marketingcloud/\\n\\nSnapchat isn\\u2019t for everyone\\nhttps://medium.com/life-learning/snapchat-is-not-for-everyone-don-t-believe-the-hype-here-s-why-7d7b87a62417#.po4pwm9nz\\n\\nBuilding a Twitter following\\nhttps://medium.com/@larrykim/why-buy-twitter-followers-10-things-you-need-to-know-about-followers-campaigns-on-twitter-d1ef6199e7e9#.rbkpjkh9g'