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Welcome to episode 29 of HubShots!\n\nFull show notes available at:\nhttp://hubshots.com/episode-29/\n\nRecorded: Wednesday 13 April 2016\n\nWelcome\nBreaking news versus valuable news\n\nShot 1: Inbound Thought of the Week\nWhat is Inbound actually like?\nThinking through some of the big benefits from attending Inbound:\n\nthe motivation that it creates, and momentum that follows\nthe quality relationships that are formed\nCraig\u2019s latest HubSpot prediction: HubSpot (CRM and Marketing) adds social chat feature to allow teams to chat with each other within the product (i.e. similar to Salesforce chatter)\n\nShot 2: HubSpot Feature/Tip of the Week\n*Finally* Send workflow internal notifications to multiple recipients: https://app.hubspot.com/notifications/1639603/Product/2722864\nWatch out of where the Save button is!!!\n\nHas the Workflows layout changed?\n\nNew Productivity Beta -> Confusingly named \u2018Projects\u2019\n\nProjects in HubSpot Productivity\n\nShot 3: Challenge of the Week\nReminder to listen to Sam Shoolman\u2019s interview: http://hubshots.com/episode-27/\n\nCustomer trying to change the definitions of what a lead is to fit their rapidly growing business processes \u2013 much better to embrace a known and proven approach\neg wanting to change the Lifecycle stages: http://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-lifecycle-stages\n\nShot 4: General Tip of the Week\nInbound Sales\nFollowing on from last week\u2019s episode about the inbound sales certification:\n\nLink to post by Mark Roberge > http://blog.hubspot.com/sales/inbound-sales-transforming-the-way-you-sell\n\nHere\u2019s an example of a hypothetical sales process, mapped to the buying journey:\nInbound Sales Buyer Seller Journey\n\nThe 1-10 Closing Technique from the Inbound Sales Certification training: http://academy.hubspot.com/isc16/intro-to-inbound-sales\nTaking feedback from Sales and using it as an input in your content strategy.\n\nShot 5: State of Inbound Item of the Week\nThere\u2019s a shift in how buyers operate: https://research.hubspot.com/charts/sales-sees-that-power-has-shifted-to-buyers\n\nHubShot Research\n\nbtw the latest survey seems to be down:\nhttp://www.stateofinbound.com/\n\nhttps://soi2016.questionpro.com/\n\nShot 6: Motivation of the Week\nQ: Should I guarantee results for a customer?\nA: Whatever you can control, you can guarantee\n\nexample: if I can control content and channels I can guarantee 100 B2B leads per month\n\nShot 7: Community Item of the Week\nDharmesh responds to the Dan Lyons book\nhttps://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah\n\nShot 8: Opinion of the Week\nPicking 2 or 3 key channels and doing them well. Social has so many shiny objects\u2026\n\nIs Pinterest something B2B companies should explore?\nhttps://www.exacttarget.com/8-ways-to-make-pinterest-work-for-both-b2c-b2b-marketing\nTake a look at how Salesforce are approaching it: but on 6.7K followers (is this indicative, or is it an opportunity):\nhttps://au.pinterest.com/marketingcloud/\n\nSnapchat isn\u2019t for everyone\nhttps://medium.com/life-learning/snapchat-is-not-for-everyone-don-t-believe-the-hype-here-s-why-7d7b87a62417#.po4pwm9nz\n\nBuilding a Twitter following\nhttps://medium.com/@larrykim/why-buy-twitter-followers-10-things-you-need-to-know-about-followers-campaigns-on-twitter-d1ef6199e7e9#.rbkpjkh9g