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b'Welcome to Episode 28 of HubShots!\\nRecorded: Monday 04 April 2016\\n\\nFor show notes please visit:\\nhttp://hubshots.com/episode-28/\\n\\nWelcome\\n\\nShot 1: Inbound Thought of the Week\\nPredictions for Inbound 2016\\n\\u2013 Loving the HubSpot COS and think the potential for this tool is under-estimated\\n\\u2013 Craig is predicting that HubSpot announces big improvements to the HubSpot COS including a plugin marketplace (ie similar to the Template Marketplace)\\n\\nChoosing your sessions for Inbound\\nhttp://www.inbound.com/blog/growth-growing-pains-and-what-were-doing-about-it\\nPre-registering for sessions in the weeks before inbound\\n\\nShot 2: HubSpot feature/tip of the Week\\nCertifications\\nInbound Sales Certification\\nhttp://blog.hubspot.com/marketing/inbound-sales-methodology-and-certification\\n\\nhttp://academy.hubspot.com/isc16/intro-to-inbound-sales\\n\\nInbound sales transforms selling to match the way people buy. This class will introduce you to the world of inbound selling and the Inbound Sales Methodology.\\n\\nInbound Sales Methodology\\n\\nComparing Inbound Sales to Legacy Sales\\n\\nInbound Sales versus Legacy Sales\\n\\nShot 3: Resource of the Week\\nThe Sales Acceleration Formula by Mark Roberge\\nhttp://www.amazon.com/The-Sales-Acceleration-Formula-Technology/dp/1119047072\\n\\nHe is one of the instructors in the Inbound Sales Certification training videos\\n\\nShot 4: Challenge of the Week\\nAdapting.\\n\\nShot 5: Opinion of the Week\\nhttps://readthink.com/why-the-most-talented-people-copy-7b61ab4a3086#.wmu68u4x1\\n\\n\\u201cWe live in an agile age,\\u201d Earls said. \\u201cWe\\u2019ve got to move faster than we\\u2019ve ever done before. Traditional strategy and creative strategy thinking isn\\u2019t yet equipped to do that. I found myself bemused by why it would take 6 months to come up with a fairly original and vague idea. That\\u2019s not good enough anymore. We have to work much harder.\\u201d\\n\\nCopy the good things (that people and companies make available) and learn from them.\\n\\nShot 6: General Tip of the Week\\nCreating a list based on people who have opted out of all email\\n\\nSmart list criteria for who has opted out of email\\n\\nShot 7: State of Inbound Item of the Week\\nBe part of the 8th annual survey:\\nhttps://soi2016.questionpro.com/\\n\\nWelcome to HubSpot\\u2019s State of Inbound 2016 Survey!\\n\\nThe survey will take approximately 15 minutes. Your individual response will be completely anonymous when we publish this report, as they will only publicly report the data in aggregate.\\n\\nShot 8: Motivation of the Week\\nMindset by Dr Carol S Dweck: http://www.amazon.com/Mindset-The-New-Psychology-Success/dp/0345472322\\n(btw Another of Craig\\u2019s predictions is that Dr Dweck wll be a speaker at Inbound)\\n\\nGrowth Mindset versus Fixed Mindset\\n\\nhttps://www.gatesnotes.com/Books/Mindset-The-New-Psychology-of-Success\\n\\nTwo mindsets\\n\\nShot 9: Community Item of the Week\\nFeedback about the recent Sydney HUG\\nMoby gave an excellent interview, Chris Fell (from g2m) provided a super useful overview of matching content with different stages of the buyer\\u2019s journey.\\n\\nShot 10: Podcast of the Week\\nInboundBuzz by Moby: https://itunes.apple.com/us/podcast/inboundbuzz/id1090718627\\n\\nShot 11: Lol off the Week\\nGot a cold outreach email with the \\u2018Sent from my iPhone\\u2019 note under their name, but then there was all the unsubscribe link details after that.\\n\\nClosing\\nHow many stickers do you have left?\\nStill want a sticker? Contact Us with your address details and we\\u2019ll send you one.'