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026 - Interview with Varun Bhandakar - HubSpot Channel Consultant APAC
b'Welcome to Episode 26 of HubShots!\\n\\nRecorded: Friday 12 February and Tuesday 15 March 2016\\n\\nFull show notes and transcript at:\\nhttp://hubshots.com/episode-26/\\n\\nIn this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific and discuss:\\n\\n- the value of re-assessing buyer personas\\n- useful tips for how to approach buyer personas\\n- the need to include non-fit personas\\n- the 30-second tent ?\\n- typical campaign durations\\n- smarketing, and the push for alignment with sales and marketing\\n- why we love Canva\\n\\nFollow Varun on Twitter at https://twitter.com/vahroon'