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026 - Interview with Varun Bhandakar - HubSpot Channel Consultant APAC
Welcome to Episode 26 of HubShots!\n\nRecorded: Friday 12 February and Tuesday 15 March 2016\n\nFull show notes and transcript at:\nhttp://hubshots.com/episode-26/\n\nIn this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific and discuss:\n\n- the value of re-assessing buyer personas\n- useful tips for how to approach buyer personas\n- the need to include non-fit personas\n- the 30-second tent ?\n- typical campaign durations\n- smarketing, and the push for alignment with sales and marketing\n- why we love Canva\n\nFollow Varun on Twitter at https://twitter.com/vahroon