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Welcome to Episode 18 of HubShots!\n\nFor show notes please visit:\nhttp://hubshots.com/episode-18/\n\nWelcome\nThis episode we\u2019re focussing on what SEO really means these days, look at trends and mention a few updates around how to approach.\n\nSEO = remarkable content, promoted well\n\nShot 1: Inbound Thought of the Week\nHOW TO USE MEDIA RELATIONS TO DRIVE SEO: GINI DIETRICH [IDEAS & EXPERIENCES] http://www.inbound.com/blog/gini-dietrich-ideas-and-experiences\n\nAction: look at slideshare and watch the video and implement 1item\n\nShot 2: HubSpot feature/tip of the Week\nSmart content by Preferred Language \u2013 released in the last 24 hours. Supports over 130 languages: http://www.hubspot.com/product-updates/smart-content-tailor-visitor-experience-by-preferred-language\n\nAction: Great way to test..eg. in Australia you market to Chinese and you want to show them a specific call to action\n\nShot 3: Challenge of the Week\nNot knowing where to start with SEO!\n\nStart with driving business outcomes \u2013 use AdWords to test your theories!\n\nShot 4: Opinion of the Week\nSEO is changing: http://blog.hubspot.com/marketing/new-era-seo\n\nAction: Read this and consider how your customers are using the various search options to search for your solutions\n\nShot 5: General Tip of the Week\nTechnical SEO has amazing effects: http://blog.hubspot.com/marketing/technical-seo\n\nAction: Go back to your website and check if there are things that can be improved. Use https://website.grader.com to start your journey.\n\nShot 6: State of Inbound Item of the Week\nPage 23 of INBOUND report about Best-in-Class Marketing Practices: http://www.stateofinbound.com/\n\nLeading marketers focus on ROI and reap the rewards\nPage 29 Quote \u201cLeading marketers check their analytics frequently\u201d\n\nAction item: Focus on ROI\n\nShot 7: Motivation of the Week\nAlthough Search is much more competitive now than it was a year ago, there are still windows of opportunity\ne.g. the HubSpot post above \u2013 even the biggest companies can focus on SEO to get big benefits\n\nAction item: Look for the opportunities\n\nLook at Webmaster Tools as that is how Google communicates with website owners. \u2013 https://www.google.com/webmasters/tools\n\nShot 8: Resource of the Week\n\nKeyword research: https://ahrefs.com/blog/keyword-research/\n\n\n\nAction item: be aware of the tools and processes available for keyword research, and the value it can provide\n\nhttps://website.grader.com\n\nAction item: run your site through Grader so you have a quick snapshot indication of the site health\n\nhttps://moz.com/search-ranking-factors\n\nAction item: Be aware of the huge range of different ranking factors, but don\u2019t get too overwhelmed. Notice how content and links are key recurring items.\n\nhttps://moz.com/local-search-ranking-factors \u2013 great if you are a local based business\n\nHire a Google Trusted Photographer: https://www.google.com.au/maps/streetview/trusted/\n\nAction item: Google Local Listing\n\nhttps://developers.google.com/speed/pagespeed/insights/\n\nAction item: run your site through Google insights tool\n\nhttp://backlinko.com/search-engine-ranking\n\nAnalysed 1 million search results:\nLinks are of course very important, content is the key.\n\nShot 9: Community Item of the Week\nhttps://inbound.org/discuss/what-are-the-downsides-to-reposting-existing-blog-content-to-medium\n\nAction item: be aware of other easy to use distribution channels\n\nWrap up: The right content in the right format to the right people at the right time