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b'Recorded: Monday 25 January 2016\\n\\nFor show notes please visit http://hubshots/episode-17/\\n\\nWelcome\\nWe\\u2019re coming to you from St George Business Hub Chatswood: https://webapps.stgeorge.com.au/dragon-business-hub/\\n\\nShot 1: Inbound Thought of the Week\\nHow quickly the world of marketing changes\\u2026\\n\\nRe-reading Inbound Marketing by Dharmesh and Brian: http://www.bookdepository.com/Inbound-Marketing-Dharmesh-Shah-Brian-Halligan/9781118896655\\nStands up pretty well after all these years \\u2013 except for the social chapters.\\n\\nAs opposed to the 4 Hour Work Week which has aged badly: http://www.bookdepository.com/The-4-hour-Work-Week/9780091929114\\n\\nShot 2: HubSpot Feature/tip of the Week\\nThe value of Campaigns: http://knowledge.hubspot.com/campaigns-user-guide-v2/overview-of-the-campaigns-tool-in-hubspot\\nYou can add Campaigns to social shared items retrospectively, via the Calendar\\n\\nShot 3: Challenge of the Week\\nEmail from one of our listeners: Moby (@BranditoInc ) from Red Pandas: http://www.redpandas.com.au/\\n\\n\\u201cMy challenge and question is: Isn\\u2019t it better to use HubSpot embedded forms on our website as opposed to HubSpot landing pages for static pages on the site? My thoughts are using forms would be better for SEO for pages like contact pages and ofcourse using HubSpots landing.DOMAIN pages for PPC and campaigns. What are the advantages and disadvantages of using forms vs landing pages in my scenario?\\u201d\\n\\nExcellent question Moby \\u2013 our responses start at the 07:13\\n\\nSee also, tip for embedding HubSpot forms in web sites: http://xen.com.au/hubspot-forms-rendering-issue-in-elcomcms/\\n\\nShot 4: Opinion of the Week\\nSearch engine ranking factors: http://backlinko.com/search-engine-ranking\\n\\nAnalysed 1 million search results.\\nLinks are of course very important, but factors 3 and 4 are especially relevant:\\n\\n3. We discovered that content rated as \\u201ctopically relevant\\u201d (via MarketMuse),significantly outperformed content that didn\\u2019t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings.\\n4. Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google\\u2019s search results. The average Google first page result contains 1,890 words.\\n\\nShot 5: General Tip of the Week\\nGoogle Analytics Smart Goals: http://analytics.blogspot.com.au/2015/12/use-smart-goals-powered-by-google.html\\n\\nSee also: https://support.google.com/analytics/answer/6153083#enable_smart_goals\\n\\n\\nShot 6: State of Inbound Item of the Week\\nHubSpot Email Send Report: http://www.hubspot.com/sales/best-time-send-email-report-2015\\nKey takeaway: 11am Monday through Saturday, 9pm Sunday night\\n\\nBTW: Look at the landing page\\u2026it is very well laid out and focussed\\n\\nShot 7: Motivation of the Week\\nEvent details \\u2013 we\\u2019re going to add a survey for the event page to gauge what potential attendees really want.\\n\\nShot 8: Resource of the Week\\nThinking through native advertising: http://contentmarketinginstitute.com/2016/01/native-advertising-research/\\n\\nEnterprise Reporting User Guide in HubSpot > http://knowledge.hubspot.com/reports-user-guide-v2\\n\\nProfessional version \\u2013 lite: http://knowledge.hubspot.com/reports-user-guide-v2/how-to-create-an-attribution-report\\n\\nHubSpot attribution report\\n\\nShot 9: Community Item of the Week\\nFrom Moz: https://moz.com/blog/content-marketing-tips-b2b-organizations-whiteboard-friday\\n\\nThe need for overlapping personas.\\n\\nShot 10: Podcast of the Week\\nPerpetual Traffic by Digital Marketer \\u2013 with Keith Krance: http://www.digitalmarketer.com/podcast/'