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b'Welcome to Episode 16 of HubShots!\\n\\nRecorded: Monday 18 January 2016\\n\\nFor show notes please visit:\\nhttp://hubshots/episode-16/\\n\\nShot 1: Inbound Thought of the Week\\nAction item: We\\u2019ve created a list of people we want to meeting \\u2013 including listeners\\n\\nAction item: Plan to be there and what you want to get out of the event\\n\\nShot 2: HubSpot feature/tip of the Week\\nList of email unsubscribes: http://knowledge.hubspot.com/articles/kcs_article/email/how-do-i-export-a-list-of-unsubscribes\\nAction item: Use it to keep your database clean\\n\\nShot 3: Challenge of the Week\\nFollow up on no new product updates \\u2013 The HubCast mentioned a theory that it might be because they are focussing on product stability (after their recent outage issues).\\n\\nShot 4: Opinion of the Week\\nSEO = remarkable content, promoted well\\nUnderstanding business outcomes, and providing a framework for achieving it.\\n\\nAction item: be more wholistic and ROI focussed when it comes to your \\u2018SEO projects\\u2019\\n\\nShot 5: General Tip of the Week\\nHubSpot becoming more like Lifehacker every day\\u2026 : http://blog.hubspot.com/marketing/productivity-hacks-counterintuitive\\nAction item: Make sure you get the appropriate rest and time to relax\\n\\nShot 6: State of Inbound Item of the Week\\np22 Revisit \\u2013 Who write your marketing content?\\n\\nCompanies are outsourcing to experts who can generate the content for them, to meet the increasingly competitive content requirements.\\n\\nAction item: Be realistic about the content you need (quality, format, cost) and source the best content creators (whether they be internal, or external) to achieve the results\\n\\nShot 7: Motivation of the Week\\nINFLUENCE by Robert Cialdini: http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X\\nThe Psychology of Persuasion\\n\\nExample: \\u201cexpensive = good\\u201d\\n\\nShot 8: Resource of the Week\\nGenerating interactive content: http://www.playbuzz.com/create\\n\\n\\n\\nSome notes about interactive content: http://contentmarketinginstitute.com/2015/03/interactive-content-drive-leads/\\n\\nAction item: test some of the interactive content formats\\n\\nShot 9: Community Item of the Week\\nDoing INBOUND Certification\\nAction item: be certified as it gives you credibility and knowledge\\nGet certified here > http://academy.hubspot.com/certification\\n\\nShot 10: Listener Tip of the Week\\nunroll.me from the HubSpot blog post about email productivity\\nThanks Mal\\n\\nAction item: check it out \\u2013 it\\u2019s free!\\n\\nShot 11: Podcast of the Week\\nConversioncast \\u2013 http://podcast.leadpages.net/ \\u2013 https://www.leadpages.net/library/category/conversioncast/'