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b'Recorded: Wednesday 13 January\\n\\nFor show notes please visit:\\nhttp://hubshots.com/episode-15\\n\\nShot 1: Inbound Thought of the Week\\n300 Days until Inbound 2016: http://hubshots.com/inbound-countdown/\\n\\nInbound 2016 Pricing will increase on Saturday: http://www.inbound.com/inbound16/register\\n\\nAction: Hurry \\u2013 Register and save some cash!\\n\\nShot 2: HubSpot feature/tip of the Week\\nSideKick Calendar \\u2013 Schedule a meeting: http://www.getsidekick.com/schedule-meeting\\n\\nAction: Try this as I was using calendly before\\n\\n\\nShot 3: Challenge of the Week\\nNothing new in HubSpot!\\nThe notification indicator has been strangely quiet ?\\n\\nShot 4: Opinion of the Week\\n21 Content Marketing Predictions for 2016: https://contently.com/strategist/2016/01/04/21-content-marketing-predictions-for-2016/\\n\\n#2. Digital agencies will replace the word \\u201cadvertising\\u201d with \\u201ccontent\\u201d via CTRL-F in all of their outgoing vendor RFPs.\\n\\u2014Brett Lofgren, Chief Revenue Officer\\n\\n#16. SEO managers and content creators will merge into the same role, rather than sitting in two separate departments.\\n\\u2014Adam Blake, Demand Generation Manager\\n\\nAction: Content is where it is at. Get to the right person at the right time, Personas & buyer journey.\\n\\nShot 5: General Tip of the Week\\nBehavioural Email marketing: http://blog.hubspot.com/customers/creating-a-behavioral-email-marketing-strategy\\n\\n\\nAction: Take the time to tailor your email messages to the audience they are targeted at.\\n\\nShot 6: State of Inbound Item of the Week\\nSomething different to what Craig would normally read or learn about (as per Ian\\u2019s challenge last week to view something we wouldn\\u2019t normally do): http://blog.hubspot.com/marketing/business-dinner-etiquette-guide\\n\\n\\u201cIf you\\u2019re the first person to eat bread from the basket, the etiquette is to offer the bread basket to the person on your left and then begin passing the bowl around the table to the right.\\u201d\\n\\nAction: remember this!\\n\\nShot 7: Motivation of the Week\\nMy Blinkist item:\\n\\nHighlighted in The Business Romantic : Give Everything, Quantify Nothing and Create Something Greater Than Yourself\\nCase in point: The author invited 15 people for a dinner called the \\u201c15 Toasts\\u201d during the World Economic Forum. His guests were leaders in the private sector, government and civil society, and they were all total strangers to each other. Not for long, though. The author asked each guest to offer a toast that answered the question: What is a good life? The toasts began slowly but the guests soon rose to the occasion. Rather than forcing 15 strangers to discuss prearranged topics, this dinner gave them the opportunity to engage as human beings. One guest remarked that it was the first dinner he\\u2019d been to where he didn\\u2019t know anyone, yet left feeling genuinely connected with every single guest.\\n\\nShot 8: Resource of the Week\\nAn example of how detailed and targeted you can get with Facebook marketing: http://www.jonloomer.com/2016/01/08/evergreen-facebook-ad-campaign/\\n\\nAction: Be aware of the power and richness of Facebook.\\n\\nShot 9: Community Item of the Week\\nWhat is in development at HubSpot: https://hubspot.uservoice.com/forums/76407-general-hubspot-ideas/status/617218\\n\\nAction: review and vote for items you find valuable\\n\\nShot 10: Listener Tip of the Week\\nThanks Adam!\\nUptime Robot: https://uptimerobot.com/\\n\\nAction: Signup and use this to monitor up to 50 websites.\\n\\nShot 11: Podcast of the Week\\nOverload\\u2026 no new podcast this week \\u2013 just focussing on the podcasts we are already listening to!\\n\\nIan\\u2019s Favourites:\\nThe HubCast: http://www.thesaleslion.com/hubcast-podcast/\\n\\nPNR: This Old Marketing: http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/\\n\\nHubSpot To Go: http://www.togo.fm/\\n\\nCraig\\u2019s Favourites:\\nPNR: This Old Marketing: http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/\\n\\nThe HubCast: http://www.thesaleslion.com/hubcast-podcast/\\n\\nContent Sells Podcast: http://contentsellspodcast.com/'