BROADCASTS.com

b'Recorded: 29 December 2015\\n\\nFor show notes please visit: \\nhttp://hubshots.com/episode-13\\n\\nWelcome\\nWe\\u2019re halfway to being credible: http://contentmarketinginstitute.com/2015/11/podcasting-trend-tips-tools/\\n\\n\\u201cAbout 50% of podcasters who start will quit when they hit episode seven,\\u201d he says. \\u201cThen 50% of those remaining will quit by the time they hit episode 23. If they make it beyond the 25-episode show mark, they have a pretty good chance of lasting two years.\\u201d\\n\\nOur next goal: get to episode 26!\\n\\nAction item: ship it!\\n\\nShot 1: Inbound Thought of the Week\\n45 weeks to go until Inbound 2016\\n8-11 November 2016: http://www.inbound.com/\\n\\nAction item: start planning your learning activities for 2016\\n\\nShot 2: HubSpot feature/tip of the Week\\nDon\\u2019t neglect workflows: http://knowledge.hubspot.com/workflows-user-guide-v2/how-to-set-up-a-workflow-in-hubspot\\nFrom Sep 2012, updated Oct 2015: http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx\\nAction item: Ensure workflows are a key part of your marketing process. Review your existing workflows, and use them to improve the quality of your database.\\n\\nShot 3: Challenge of the Week\\nChallenge your hunches\\n\\nFrom June 2015:\\nhttps://www.distilled.net/resources/your-hunch-is-probably-wrong-the-importance-of-testing/\\nSam Nemzer \\u2013 Hierarchy of evidence for digital:\\n\\nTest your hunches\\n\\nAction item: review the assumptions you\\u2019ve made previously and consider re-testing them e.g. Facebook Advertising, Content Strategy, Persona definitions\\n\\nShot 4: Opinion of the Week\\nhttp://mashable.com/2015/12/18/content-marketing-predictions/\\n\\nFrom the list:\\n#9. Focus will shift from engagement to goal-based outcomes\\n\\n\\u201cOver the last twelve months, we\\u2019ve seen marketers start to focus away from traditional publisher-centric metrics (page views, uniques, likes) to engagement metrics (attention minutes!). But next year we will see another significant shift to goal-based metrics. For most marketers, this means measuring conversions. Whether it\\u2019s a lead capture or signing up for sweepstakes/emails/coupons, conversion-based content marketing will get us closer to the holy grail of real marketing ROI; the ones that can measure multi-touch attribution will win.\\u201d\\n\\nAction item: for 2016 review your KPIs and make them based on conversions\\n\\nShot 5: General Tip of the Week\\nFrom Jan 2014: https://raventools.com/blog/meta-descriptions-how-to-guide/\\n\\nAction item: the start of the year is a good time to review all the page Titles and meta descriptions for your site pages\\n\\nShot 6: State of Inbound Item of the Week\\nState of Inbound 2016: http://www.stateofinbound.com/\\nContent Marketing in Australia 2016: http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/\\nAction item: review the reports\\n\\nShot 7: Motivation of the Week\\nhttps://moz.com/rand/my-complicated-relationship-with-no-longer-being-ceo/\\n\\nAction item: be honest about your strengths and weaknesses, get help where you need it, excel where you don\\u2019t\\n\\nShot 8: Resource of the Week\\nRaven Social Checklist: https://raventools.com/socialchecklist/\\nHubSpot daily checklist: http://blog.hubspot.com/customers/social-media-daily-checklist\\nAction item: choose the 2 or 3 social channels you are going to focus on (based on data), and do them well\\n\\nShot 9: Podcast of the Week\\nHubSpot To Go \\u2013 http://www.togo.fm/\\nShout out to Chris Mottram \\u2013 http://www.mottrammediagroup.com/\\n\\nGet your sticker \\u2013 we have a few left \\u2013 leave your address, or don\\u2019t (allows us to get to know you better): http://hubshots.com/contact/'