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b'Recorded 15 December 2015\\n\\nShow notes are available here:\\nhttp://hubshots.com/episode-11/\\n\\nIn this episode we cover:\\n\\nWelcome\\nOur second podcast recording in the same location (usually it is all via Skype)\\n\\nWe have some \\u2018limited edition\\u2019 stickers.\\n\\nTo get a free sticker simply leave us a note on the Contact page with your mailing address and we\\u2019ll send you one.\\n\\n\\nShot 1: Inbound Thought of the Week\\nGood Content versus Good Enough Content \\u2013 Inbound talk by Ann Handley: http://www.inbound.com/blog/ann-handley-ideas-and-experiences\\n\\nSome key takeaways:\\n\\nChallenges the notion that quality is automatically counter to quantity\\nBiggest missed opportunity: playing it too safe\\nNo slides though, plus leaving a comment completely refreshes the page and starts the video again.\\nAction item: make sure your video embeds provide a good user experience\\nI like how she uses MailChimp as an example\\u2026 at a HubSpot conference.\\nBe bolder with our stories. Be the Voice in your industry\\nShot 2: HubSpot feature/tip of the Week\\nEventbrite integration notification in HubSpot \\u2013 although I\\u2019m not sure if this is new or not? KB is from October: http://knowledge.hubspot.com/articles/kcs_article/integrations/how-to-connect-hubspot-and-eventbrite\\n\\nA/B testing workflows: http://blog.hubspot.com/customers/a-b-test-workflows-and-automated-emails\\n\\nSee my comment at the end of the post\\n\\nAction item: there\\u2019s alway multiple ways of doing things\\n\\nSplit testing in general \\u2013 split your lists using the last digit of Contact ID (eg one list with even numbers, another with odd):\\n\\nSimple HubSpot list splitting tip\\n\\nAction item: Don\\u2019t under-estimate your brand, and Split testing email newsletter list: Always be testing!\\n\\nShot 3: Challenge of the Week\\nNot saying \\u2018hmmm\\u2019 all the time :-)\\n\\nTrying to match HubSpot conversions with analytics:\\n\\nTrying to drill into AdWords details in HubSpot is difficult: http://knowledge.hubspot.com/articles/kcs_article/reports/why-do-i-see-auto-tagged-ppc-and-content-network-adsense-or-other-in-the-paid-search-section-of-the-sources-report\\nSolution: Tested using url parameters in AdWords ads as well as keeping AdWords/Analytics linking: https://support.google.com/adwords/answer/1704341?hl=en-AU\\n\\nShot 4: Opinion of the Week\\nReally interesting: HubSpot purged their email subscriber list: http://blog.hubspot.com/marketing/blog-subscriber-graymail-purge\\n\\n\\nInteresting prediction: http://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/\\n\\n\\u201cI predict the emergence of \\u2018TweetRank.\\u2019 As sign-up growth slows, Twitter will boost its stock price by making ads more prominent. That means making some tweets less prominent. To decide which tweets get which treatment, there will be an algorithm. \\u2013 Andy Crestodina, strategic director, Orbit Media Studios\\u201d\\n\\nShot 5: General Tip of the Week\\nGoogle\\u2019s new accelerated mobile pages (AMP): http://www.searchenginejournal.com/google-to-roll-out-accelerated-mobile-pages-to-everyone-get-your-content-ready-now/146743/\\n\\nAction item: investigate whether this could be beneficial for your business\\n\\nShot 6: State of Inbound Item of the Week\\nContent Marketing Institute Content Marketing Research 2016 report\\nhttp://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/\\n\\n3714 respondents, 146 in Australia\\n\\np8 only 28% say they are effective \\u2013 the rest said they were neutral or not effective\\np12 57% of the most effective marketers meet daily or weekly\\np13 64% say meetings are valuable\\nShot 7: Motivation of the Week\\nGet a sticker! http://hubshots.com/contact/\\n\\nShot 8: Resource of the Week\\nThis is awesome: Content Curation mega practices: http://www.siegemedia.com/content-curation\\n\\nMore on this next week.\\n\\nShot 9: Podcast of the Week\\n\\nThe Readitfor.me OneBook Podcast: https://itunes.apple.com/us/podcast/readitfor.me-onebook-podcast/id973527627?mt=2\\n\\nHubCast: http://www.thesaleslion.com/hubcast-podcast/\\n\\nGet your stickers! http://hubshots.com/contact/'