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b'Welcome to Episode 9 of HubShots!\\n\\nRecorded: Tuesday 01 December 2015\\n\\nFor show notes please visit: \\nhubshots.com/episode-9/\\n\\nWelcome\\nHubSpot issues: http://trust.hubspot.com/?p=1659\\nWhat is your business continuity plan? Do you actually know?\\n\\nShot 1: Inbound Thought of the Week\\nIs it possible to do your 10,000 hours in inbound marketing?\\n\\nhttps://en.wikipedia.org/wiki/Outliers_(book)\\nhttp://gladwell.com/outliers/the-10000-hour-rule/\\nBy the time you get to 10,000 hours the whole industry has changed\\u2026\\n\\nTake away: don\\u2019t get too fixated on practicing 10,000 hours of tactics, instead practice adding value \\u2013 if you\\u2019ve done 10,000 hours adding value to your company then you well on the way to being a master\\n\\nShot 2: HubSpot Feature/tip of the Week\\nWorkflow tips:\\n\\nTest option in Workflows \\u2013 you can test receiving all the emails in a workflow\\nSetting Lifecycle stages in workflows \\u2013 need to clear a lifecycle stage if you want to downgrade it\\nWorkflow branching prompt \\u2013 if adding or deleting a branch option:\\nHubSpot Workflow Delete Branch options\\n\\nbtw did you know the Lifecycle stage is automatically set to \\u2018Lead\\u2019 if a person fills in a form:\\nhttp://knowledge.hubspot.com/forms-user-guide-v2/how-to-set-lifecycle-stage-with-a-form\\n\\nSome good workflow examples: http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx\\n\\nAction item: what workflows are you using? If none go build one and point them to the workflow resource on Hubspot blog.\\n\\nShot 3: Challenge of the Week\\nA follow up to Brendon\\u2019s challenge of the week\\nContact details getting overwritten: http://sales.hubspot.com/knowledge/contacts-companies/article/why-was-my-contacts-email-address-overwritten:\\n\\n\\nAction item: Be aware of the power and danger of forms using cookies\\n\\nShot 4: Opinion saving for EP10\\nJoin us next episode for a discussion around marketing trends.\\n\\nShot 5: General Tip of the Week\\nA/B testing is dangerous: http://kadavy.net/blog/posts/aa-testing/\\n\\nLies, damned lies and statistics\\u2026\\n\\nAction item: Be aware of the misleading possibility of statistics\\n\\nShot 6: Listener Tip of the Week\\nHave you got a tip of the week? We are inviting listeners to send us their own tips, and if really good we\\u2019ll mention you and your tip on the show.\\n\\nPlease leave a comment below, use our Contact form, or tweet us with #hubshots\\n\\nShot 7: State of Inbound Item of the Week\\nCMI Australian Content Marketing Report Item of the Week\\nhttp://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/\\n\\nCaveat: 3714 respondents, 146 in Australia\\n\\np6 81% of marketers say they use content marketing (down from 89% last year)\\n\\np15 92% use social media content as part of their content marketing tactics\\np17 86% use LinkedIn, 79% Twitter, 76% Facebook\\n\\nShot 8: Motivation of the Week\\nMore from the CMI report:\\n\\nCMI Australian Survey Maturity Level\\n\\np7 only 3% of marketers describe their content marketing maturity level as \\u2018sophisticated\\u2019. 27% said \\u2018mature\\u2019\\nAction item: the majority of marketers are still getting to grips with their content marketing, so you have an advantage if you can mature quickly\\n\\nShot 9: Resource of the Week\\nMoz Cotent Marketing Guide:\\n\\nhttps://moz.com/beginners-guide-to-content-marketing\\nhttps://d2eeipcrcdle6.cloudfront.net/guides/content_strategy_template.docx\\nShot 10: Community Item of the Week\\nContent Sells Podcast \\u2013 Suzi Dafnis and Michelle Falzon: http://contentsellspodcast.com/11-step-2-secret/\\n\\n\\u201cThe Step 2 Secret basically works on the premise of providing the next step to your ideal customer right in the moment of their greatest interest or need.\\u201d\\n\\nBasically: optimising your thank you pages to have ideal \\u2018next steps\\u2019\\n\\nAction item: Make sure you listen to the episode and download their 10 examples PDF.\\n\\nFinale: it all comes back to value\\u2026as we said at the start this is all about your 10000 hours on practice providing value\\u2026'