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b'Welcome to Episode 7 of HubShots!\\n\\nRecorded: Tuesday 17 November 2015\\n\\nFull show notes are here: \\nhttp://hubshots.com/episode-7/\\n\\nIn this episode we cover:\\n\\nWelcome\\n\\nOnly 12 days to Cyber Monday - thanks to the HubSpot countdown timer: http://www.hubspot.com/holiday\\n\\nCraig loved Spectre, but couldn\\u2019t think of a way to relate it to inbound marketing :-)\\nSo we avoided the contrived \\u2018What The Hunger Games Taught Me About Personal Branding\\u2019 clickbait style posts...\\n\\nShot 1: Inbound Thought of the Week\\n\\nfocusing on results instead of activity\\nManagement often focuses on activity instead of results: http://www.itsma.com/findings-from-the-2013-joint-forrester-itsma-and-visionedge-marketing-survey/\\n"Just nine percent of CEOs and six percent of CFOs leverage marketing data in this manner. The reason? Marketing dashboards report marketing activity rather than business outcomes, as marketers cling to performance metrics to continuously justify budgets and resource allocations\\u2014when instead they should show how marketing moves the needle on topline growth or profitability."\\n\\nShot 2: HubSpot Tips of the Week\\n\\nPage Performance tool is back under Reports (and the Landing page links have gone from 2 to 1)\\nCampaigns screen -> Notify Teammates\\nShot 3: Challenge of the Week\\n\\nA discussion around \'activity\' versus \'results\'\\nSolution: conversation about quality of leads, how to increase conversion\\n\\nFurther reading: http://xen.com.au/analytics-and-the-reporting-life-cycle/\\nAction item: move the discussion from keywords > conversions > $\\n\\nShot 4: General Tip of the week\\n\\nHow to turn on SSL on your HubSpot website\\nIf you would like to avail of the SSL functionality, you must request it via this form: http://www.hubspot.com/request-ssl\\nAdding SSL does require DNS changes for your website in addition to other technical set-up actions. So this process may take up to four weeks to complete as a result of the very high demand for this functionality..\\nAction item: Considerations related to moving to https://\\n\\nEnsure redirects are out in place (ie 301 redirects)\\nBe aware that social share counts will be affected\\nShot 5: State of Inbound Item of the Week\\n\\nState of Inbound Report: http://stateofinbound.com\\n\\np18 and bottom of p20. Emerging trends: Inbound works across B2B, B2C, and non profit sectors.\\nShot 6: Motivation of the Week\\n\\nGary Vaynerchuk (@garyvee): https://medium.com/@garyvee/stop-asking-me-about-your-personal-brand-and-start-doing-some-work-57d67316986a\\nAlso follow @vaynermedia\\nAction item: Work hard\\n\\nShot 7: Resource of the Week\\n\\nProposal tools - from the HubSpot blog by Jami Oetting (@jamioetting): http://blog.hubspot.com/agency/proposal-tools\\nShot 8: Tool of the Week\\n\\nProposify (@Proposify) - good ebook about proposal stats: http://proposify.biz/guide-to-the-perfect-proposal\\n\\nproposals delivered in 4 days re 11% more likely to close\\nwinning proposal had 1-2 fees, 5 pages, 4 sections\\nInsight: reminder about sales teams spending way too much time on busy work\\n\\nAction item: marketing can help with \'sales enablement\' ie making sales more productive'