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b'Welcome to Episode 6 of HubShots!\\nRecorded: Tuesday 10 November 2015\\n\\nSpectre opens this week \\u2013 Craig is excited.\\n\\nEmojis versus Emoticons (I got the terms confused last week!)\\n\\nIn this episode we cover:\\n\\nShot 1: Inbound Thought of the Week\\nTriple Lead Flow by Lisa Toner\\n- Nurture the relationship.\\n- Invite to guest post.\\n- Share their content.\\n- Become an advisor.\\n- Re-promote the campaigns.\\n\\nShot 2: HubSpot feature/tip of the Week\\nWhere is the HubSpot Content Calendar? -> How do you usually get to it?\\nAhhhhh, so that\\u2019s what that calendar icon is for :-)\\n\\nShot 3: Challenge of the week\\nWe are challenge-less this week. Let us know your challenges.\\n\\nShot 4: Opinion of the Week\\nTech Industry trends: http://www.businessinsider.com.au/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10\\nA useful read for marketing managers about the trends in the tech e.g. how much attention is captured by messaging\\nCraig\\u2019s favourite slides: 9, 54, 129, 130, 132\\nInstant messaging is more popular than social media in the APAC:\\nAccording to a recent eConsultancy roundup post, messaging has surpassed social media in popularity in the Asia-Pacific.\\nAPAC mobile-first markets showed particularly high daily usage of instant messaging. China (69%) and Malaysia (77%) stand in stark contrast to the UK (39%) and the US (35%).\\nIf your brand is active in the APAC, finding ways to integrate your social channels with messaging apps will become more and more vital in the coming year.\\nhttp://simplymeasured.com/blog/top-10-social-stats-this-week\\nWee chat example\\n\\nShot 5: General Tip of the week\\nThinking time outside of your space\\u2026\\nTake time out and go help someone who does something totally different\\n\\nShot 6: State of Inbound Item of the Week\\np22 the increasing use of freelancers and outsourcing\\nMarketing content creation no longer limited to in-house writers\\nFrom the report:\\n\\n\\u201cAccording to the tenets of inbound marketing, marketers should createcompellingcontent that re ects their company\\u2019s voice and brand while helping the consumers of this content turn into website visitors, leads, and customers. However, the people capturing that unique voice and providing that value don\\u2019t always need tobe your own employees. This year\\u2019s data showed an increase in the number of respondents who indicated they use freelancers and agency partners for content creation.\\u201d\\nContent outsourcing trends\\nIan \\u2013 yokohama example\\nSales\\np65-67 Sales challenges: #1 is manual data entry\\nFrom the report:\\n\\u201cWhile executives identify manager non-adoption as the most pressing hurdle, managers themselves report lack of integration with other tools, with manual dataentry close behind.\\nAt the lowest level, the number one issue for salespeople was manual data entry. Considering that reps are primarily responsible for data entry, this is not surprising. However, manual data entry was also the most pressing challenge at the VP/ director level, which might raise some eyebrows.\\nKeeping in mind the high ranking of manual data entry at three out of four levels within the sales organization, sales teams would be wise to either adopt a CRM with more streamlined and automatic data entry, or simplify the data input process in their existing system.\\u201d\\n\\nShot 7: Motivation of the Week\\nHubSpot results? : http://ir.hubspot.com/investors/news-and-events/press-release-details/2015/HubSpot-Reports-Strong-Q3-2015-Results/default.aspx\\nGrew total customers to 16,854 at September 30, 2015, up 35% from September 30, 2014.\\n\\nShot 8: Resource of the Week\\nFacebook Advertising tips: https://moz.com/blog/10-things-ive-learned-while-learning-facebook-ads\\nMy client from a few episodes ago who didn\\u2019t want to try Facebook advertising: they now have more than 1000 people in the Custom Web Audience \\u2013 indicating that it is a channel worth testing'