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Without trust you can't lead or persuade others.

But there are degress of trust and you can't assume it will be given to you.

And here's the thing. In business and leadership, if you don't earn it - you'll likely undermine your ability to inspire others to support your ideas.

In today's post, I'm delighted to interview Sean Weafer - a business development and communications coach, author of The High Trust Advisor, founder of salesdojo.com and, an award winning international keynote speaker.

Coming up today, we discuss:

• What causes us to place trust in some people and not others
• Why earning greater trust is essential the more you move up the ladder in your business or chosen career
• Why the level of trust you achieve matters and influences the chances you'll become a go to person when advice is sought
• What it takes to build a greater platform of credibility
• The roles that social and emotional intelligence play in whether others believe in you
• Why ethical selling has become increasingly important today
• Common mistakes that can dent your credibility and how to avoid them
• And much, much more