006: Geox: Hole-in-shoe idea to Billion Dollars

Published: Sept. 7, 2016, 10:30 a.m.

While there are already big players in the shoe business, Can someone come with a new idea for shoes and succeed and also  make tons of money. Mario Polegato did it with Geox and made it a billion dollar company. with a  weird idea —having holes in shoes—

Let us check out how he did it..