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Bernadette Jiwa: The Difference Model
b'Mass advertising. We are constantly interrupted with sales messages. In 2013 we spent $500 billion globally on advertising. Is it working? Bernadette Jiwa is the author of three #1 Amazon Bestsellers on marketing, Make Your Idea Matter and The Fortune Cookie Principle and her latest book Difference: The one-page method for reimagining your business and reinventing your [...]'