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It\u2019s important for customers to like your website design because getting eyes on your site is the best way to start your guest\u2019s journey, the longer
they stay, the higher the chance they will book.

Here\u2019s what you need to do.

Website Design Introduction

The last couple of years has made a clean sweep of the past decades of hospitality property strategies. As of today, almost all of the experience acquired during these years has become nothing more than a distant memory.

While it can be frustrating to dismiss such hard-earned and valuable insights, it can also be refreshing to start from the beginning. By developing the right strategy, you can reopen your hotel, resort, inn or bed and breakfast on solid ground and distinguish yourself from the competition.

Let's take a look at your website design.

The way to make visitors stay on your website is by giving them reasons why they should stay, be it information, good service, special price, etc.

\u2022 Keep your website design limited to make it look more professional.

\u2022 Your website design should be personal and appealing.

\u2022 You should provide a detailed description of your property and services.

\u2022 Your website should be simple and straightforward.

Your goal should be to make your hospitality properties website a pleasure to look at.

Whether you\u2019re overhauling your property's existing website or creating your web presence from scratch, you should understand the crucial elements of a clean and functional website so that it looks honest, professional, and well-designed.

Here are 22 Details You Need to Consider When Designing Your Website

1. A website should be easy to use

If visitors are confused when looking at your website it will be a great way to dissuade them from making their booking decision.

Ensuring your website is easy to navigate around will keep your visitors on your site for longer and increase the chances of conversion. Test the ease of using yourself by seeing how many clicks it takes for you to find a piece of information, such as your room descriptions or your list of facilities \u2013 if it\u2019s more than three clicks, it\u2019s probably too many.

2. Your homepage

First impressions count. You have less than 15 seconds to impress a visitor when they hit your website for the first time.

Your website needs to build trust and show a user that you\u2019re professional. You also have to make it clear that every piece of information can be found on your property's website, in an uncluttered way.

3. The about us page

The \u2018About Us\u2019 section is the perfect place to tell your story, explaining why you love to host your guests, the kind of experience your property offers them, the history of your property, the local attractions, and a way to introduce your team.

4. Delightful images

You only have to look at the statistics surrounding Instagram to realize how powerful images have become.
Delightful imagery is more than just a passing trend, and hoteliers are well-placed to make the most of their aspirational surroundings.


5. Quality content
Content is king\u2019 and your website needs lots of it.
Interesting content helps to keep your prospective guests on your website longer. Content increases the rate of conversion, especially if it\u2019s authentic, accurate, and informative.

Ideas include:
\u2022 detailed descriptions of your rooms and other facilities
\u2022 local attractions
\u2022 history of your hotel
\u2022 an up-to-date blog
\u2022 guest reviews
\u2022 your bar
\u2022 dining room
\u2022 spa

Continue listening or reading and I will share 17 more details you need to consider for your website design...

\u21d2 TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

https://keystonehpd.com/website-design-22-ways-to-get-eyes-on-your-site-293

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