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As an independent hospitality property owner, you should understand the importance of marketing and are constantly thinking of ways to get your property's name in front of as many people as possible.

Using YouTube can be an economical way to grow if used frequently as part of your marketing strategy. It is the number one video sharing site in the world and it is the place to get your videos seen.

Here are some reasons you need to consider YouTube.
\u2022 Total number of monthly active YouTube users: 2 billion

\u2022 Total number of daily active YouTube users: 30 million

\u2022 Average mobile viewing session: 40 minutes

\u2022 Number of videos watched per day: 1 billion

\u2022 Number of mobile YouTube views per day: 1 billion +

\u2022 62% of businesses use YouTube.

\u2022 51% of YouTube users say they visit the site daily.

\u2022 70% of YouTube watch time comes from mobile devices.

\u2022 YouTube services are available in more than 100 countries in 80 languages.

Those stats should make you raise an eyebrow.

Using YouTube Will Help You Get Found On Google

Have you noticed that videos are appearing more often in Google\u2019s search results? Google considers video to be as important as text-only pages, and YouTube is the 2nd most visited site after Google, plus, Google owns YouTube.

By incorporating YouTube as part of your marketing strategy for your property, you\u2019re also increasing the influence of your website. The more influence your website has in Google\u2019s eyes, the higher your page rankings.

The first thing you need to know about using YouTube is that your videos must have a unique focus and be directly related to your property.

Why is this important?

You want to ensure your videos are exactly what your current and potential visitors are looking for. This is your chance to drive bookings.


Other points to consider with your videos
\u2022 Add a transcript so viewers can easily read what you are saying.

\u2022 Use keywords in your title and description that focus on your property.

\u2022 Consider tagging your video. The tags are very important and are used by YouTube when searching for similar videos.

Continue watching or reading and I will share with you 18 ways you can benefit from YouTube, right after a word from our sponsors\u2026


\u21d2 TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://keystonehpd.com/promoting-your-video-on-youtube-is-it-worth-it-241


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