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With each step forward in the digital revolution, science fiction has become less like fabrication and more like reality. Let me explain how this will change hospitality property marketing.

At the beginning of this episode, I stated that with each step forward in the digital revolution, science fiction has become less like fabrication and more like reality. That's in part because hardware engineers and software developers continue to improve their augmented reality technologies, making the line between real and virtual life ever dimmer. Augmented reality (AR), it seems, may soon be the true reality for us all.

AR is the blending of interactive digital elements \u2013 like dazzling visual overlays, buzzy 3D touch, or other sensory projections \u2013 into our real-world environments. If you experienced the uproar of Pok\xe9mon Go, you witnessed augmented reality in action. If not, here is a clearer explanation.

YouTube video

Google SkyMap is another well-known AR app. It overlays information about constellations, planets and more as you point the camera of your smartphone or tablet toward the heavens.
Wikitude is an app that looks up information about a landmark or object by your simply pointing at it using your smartphone's camera.
But AR is more than just smartphone fun. It's a technology that finds uses in more serious matters, from business to warfare to medicine.
The possibilities of AR tech are limitless. The only uncertainty is how smoothly, and quickly, developers will integrate these capabilities into devices that we'll use daily.

How will hospitality property owners or managers benefit from the use of augmented reality? I will tell you, right after a word from our sponsors.

Continue reading to find out how hospitality property owners or managers benefit from the use of augmented reality? \u2026


\u21d2 TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY CONSULTING:

https://keystonehospitalitydevelopment.com/KHDC185


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