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Visual content is one of the most important components when it comes to marketing for business. Instagram for business is such a visual platform, it cuts through the clutter and could help your property speak for itself.

I\u2019ll explain.

Instagram for Business Introduction
Let\u2019s look at some 2021 facts & figures about Instagram

\u2022There are 1.074 billion Instagram users worldwide in 2021.

\u2022The average post on Instagram contains 10.7 hashtags.

\u202271% of the billion monthly active users on the Instagram app are under the age of 35.

\u2022Instagram users spend an average of 53 minutes per day.

\u2022500 million IG accounts use Instagram stories every day.

\u2022Instagram can generate over 4 x more interactions on Instagram compared to Facebook.

\u202271% of US businesses use Instagram.

\u2022Instagram helps 80% of Instagram users decide to buy a product or service.

\u202250% of Instagrammers follow at least one business.

Men and women are more evenly represented with 50 percent of the active users outside the US. Two-thirds are between the ages of 18 and 34 and popularity noticeably drops with the older demographic.

A free photo-sharing app is available on iPhone and Android, allowing you the ability to share photos with your friends and with Instagram you can transform boring photos into works of art.

Instagram is all about creating images.


How to Understand Instagram for Business in 7 Simple Steps

Although Instagram\u2019s one billion user mark is just around the corner, there are those wishing to still hop on the bandwagon to market to their property.

And this is for a good reason. The platform continues to roll out new business-specific features and there\u2019s an audience that\u2019s waiting for you.


How to Use Instagram for Business

At a glance, figuring out how to use Instagram for business might seem a little overwhelming.

\u201cWhat am I supposed to post?\u201d

\u201cWhat\u2019s a regram?\u201d

\u201cWhy is my stuff being ignored?\u201d

But despite Instagram\u2019s many moving pieces, attracting followers and winning over customers is easier than ever.

It comes down to your strategy.

The following are Instagram for business tips that will not only get you started but build an audience that falls in love with your content.


Continue listening or reading and I will explain how to get started with Instagram for your business...

\u21d2 TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

https://keystonehpd.com/dont-make-these-instagram-for-business-mistakes-ep-244



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