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The impact of Pinterest is growing every year and gives a property the opportunity to share its personality, values and the best it has to offer but is it right for your property?

I\u2019ll explain how you can market with Pinterest.

Pinterest is a collection of pictures that show up on a board.

The pictures or images are called \u201cpins\u201d which are visual bookmarks. All the images uploaded can link back to their original location. This allows many people to share the same pin or image with their own commentary while still linking back to the original content.

Who uses Pinterest?

In order to determine if using Pinterest for your business is a good fit, it\u2019s helpful to have an understanding of who exactly is logging into the social media platform and what makes them tick.
\u2022Pinterest has 459 million monthly active users

\u2022Monthly international user figures grew by 46% in 2020

\u202260% of users are women

\u202282% of people use Pinterest on mobile

\u2022People watch close to one billion videos a day on Pinterest

\u20228 in 10 Pinterest users say the platform makes them feel positive

Though Pinterest\u2019s user base isn\u2019t nearly as large as that of Facebook, Instagram, or YouTube, it\u2019s important to keep in mind that the users are deeply engaged.


Setting up a Pinterest account for your business

If you plan to use Pinterest to market your property, you should create a Pinterest business account, rather than a personal account. Business accounts offer business-specific features like analytics and the ability to use Pinterest advertising.


Continue listening or reading and I\u2019ll explain how to set up Pinterest for your property...


\u21d2 TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

https://keystonehpd.com/do-you-need-to-start-using-pinterest-for-business-245


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