Podcasts Culture Hospitality Property School 7 Ways to Attract Local Guests | Ep. #285

7 Ways to Attract Local Guests | Ep. #285

Published: March 24, 2022, 5 p.m.

Pre-COVID-19, travel commonly meant visitors coming from far-away places. 2020 changed all that.

Today, your focus should be on how to attract local guests.

COVID-19 has meant that we either don\u2019t travel or if we do, it\u2019s local. International travel is a thing of the past with no signs of things changing soon.

In the past many property owners and managers did not concentrate on their own backyards and now are paying a pretty serious price for that. The pandemic has made the hospitality property world much smaller

This means that hoteliers and innkeepers need to consider changing their marketing strategy to attract local guests. But how to get this in-demand \u2013 sometimes even elusive audience \u2013 through the door?

Let\u2019s look at a few strategies to attract local guests.

1. Focus on the off-season

If you\u2019re eager to draw locals to your property you shouldn\u2019t ignore the off-season months and this can be done without spending a ton of effort.

Remember: it\u2019s the offseason for your community, too and chances are locals are itching for a little change of scenery\u2026 even if it\u2019s just down the block.

It will help them unwind at a place not so far from home. Selling last-minute deals including vouchers and staycation coupons is a good idea. It\u2019s an effective way to play with the psychology of your guests wherein they get a chance to feel lucky.

Continue reading and I\u2019ll share 6 more ways to attract local guests, right after a word from our sponsor\u2026


Continue listening or reading and I\u2019ll share 18 qualities of a top hotel manager...

\u21d2 TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

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