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b'In Episode 223 of Hidden Forces, Demetri Kofinas speaks with Doomberg, an anonymous publisher and the proprietor of a bespoke consulting firm that provides advisory services to family offices and c-suite executives. The firm\\u2019s principals apply their decades of experience across heavy industry, private equity, and finance to deliver innovative thinking and clarity to complex problems.

In the first hour of today\\u2019s conversation, Demetri and Doomberg discuss how to build a successful publishing company and what it takes to cultivate an audience in today\\u2019s decentralized, networked economy and fragmented media ecosystem. They discuss what that process has been like for the Doomberg team, what goes into building a brand from scratch, and the opportunities that have emerged for independent voices, and how to capitalize on them.

In the second hour, they transition into a conversation about cancel culture, the power of platforms vs. audiences, and what it means to have a dedicated group of followers who are willing to go to defend you in the event that you end up in the crosshairs of the censors or a mob of activists. Demetri and Doomberg also discuss some of the topics that he writes about on his doomberg.substack.com page, including America\\u2019s and Europe\\u2019s energy policies, why he thinks they don\\u2019t work, and what it will take in order to fix them. The two end with a more macro-oriented conversation about inflation and the influence of the economy on asset markets vs. the influence of monetary policy and which one is really in the driver\\u2019s seat.

You can access the second part of this episode, as well as the transcript and rundown to this week\\u2019s conversation through the Hidden Forces Patreon Page. All subscribers gain access to our premium feed, which can be easily added to your favorite podcast application.

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Producer & Host: Demetri Kofinas

Editor & Engineer: Stylianos Nicolaou

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Episode Recorded on 12/06/2021