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"I'm so thrilled with how beautiful our progress has come, but it has been painstaking and everything amazing in life is tough and you have to fight for it. It's not handed to us. Building this brand and connecting with people has been really an uphill battle. There's no other way to get here and we haven't even really begun in my eyes. I'm ready for the challenge ahead." Ariane Goldman, founder of Hatch, opens up about the decade she has poured into building the leading maternity (and beyond) brand. The mom-guilt, the challenges of building and managing an all woman team, the company evolution, saying goodbye to self-care as she knew it, fundraising as a woman and a mother...Alex and Ariane cover it all. Hatch today includes ready-to-wear, intimates, accessories and beauty, and three brick and mortar community spaces in New York and Los Angeles.